Samsung Price Strategy

Running Head: ORGANIZATION STRATEGY 0
ORGANIZATION STRATEGY

SAMSUNG PRICE STRATEGY 1
Table of Contents
Introduction................................................................................................................................2
Samsung Product Strategy.........................................................................................................2
Samsung Price Strategy..............................................................................................................5
Samsung Place Strategy.............................................................................................................7
Samsung Promotion Strategy.....................................................................................................8
Conclusion................................................................................................................................11
References................................................................................................................................12

SAMSUNG PRICE STRATEGY 2
Introduction
Samsung Group is a Korean Company founded 80 years back by Lee Byung-chul.
The company have their business in various areas such as electronics, medical,
telecommunication, apparels, equipment and home appliances. The company is known for its
quality product serving whole world with continuous innovation in the field of technology.
The company had earned consolidated revenue of 65.46 trillion South Korean won in the
third quarter of 2018.
For the purpose of expansion and diversification in the global markets, Samsung
group has done many joint ventures and acquisition so as to improve their brand stability. In
this report, the marketing mix of Samsung is stated below.
Samsung Product Strategy
Samsung spends lot in their research and development department to provide best
products to their consumers and users. They are also consisting wide range of products in
terms of different product categories. Their diverse offerings are divided into several
categories such as apparel, medical equipment, chemicals, automotive, mobile devices, home
appliances, TV/Av, Information technology and son on (Lee & Slater, 2007). The company
also provides various services such as advertising, hospitality, information and
communication technology, entertainment, etc.
In terms of smartphones, one of the major earning product was their galaxy series
handphone, which gives Samsung a platform of inception. In today market, Samsung S9 and
Galaxy Note 9 are the latest series phones enriched with many features and design like super
AMOLED display, huge 4000 many batteries and many more (Kim, Dwivedi, Zhang &
Jeong, 2016). To understand the stages from inception to maturity, it can better be explained
with the help of product life cycle.

SAMSUNG PRICE STRATEGY 3
Stages Time Duration
Introduction 2001-2006
Growth 2006-2011
Maturity 2011- till now
From summer 2006, Samsung introduces various next generation mobile phones as
per the market trend of increase in the screen size. They come up with multiple designs like
Samsung F700 (Davies, 2012). In respect with Korean electronics giant, Galaxy S II was the
device that pushes Samsung to truly break the market. After that, Samsung starts selling
broad range of smartphones having different shapes, sizes and operating system (Segan,
2013).
3Cs of Samsung
Strong brands are clear about what they are and what they are not. They always have
a strong and unique value proposition, which differentiate them from their competitors.
Samsung is clear about their commitment to quality. This makes them asses every stage of
the smartphone manufacturing process with the 8-point battery safety check. Their batteries
Samsung
I7500
Galaxy
(Concept
Phones)
Samsung S9
(Smart
android
phone and
Galaxy
Series)
Samsung
F700
(Touch
Screen and
Dual Series)