Consumer Behavior and Marketing Psychology

Consumer Behavior and
Marketing Psychology

Introduction
• The present presentation is based on recent purchase made by me from Ginger & Smart, a
strong fashion Lifestyle brand.
• The company was founded by Sydney based sisters named as Alexandra and Genevieve
Smart in the year 2002.
• It will provide description on the consumer behaviour and marketing psychology. This
will be effectively done by critically reviewing consumer decision making process from
which I have gone through at the time of making purchase from Ginger & Smart.

Consume Decision Making process
• Consumer decision making refers to the process which clearly depicts that how
customer selects the products among all the alternative options available at
marketplace.
• The process is mainly consist of few steps from which every buyers goes through
at the time of making purchase according to their own requirements.

Need/Problem Recognition
• It is the first step of consumer decision making process which states the main
need or problem that has influenced behaviour of consumer to make purchase.
• I have purchase T shirt from Ginger & Smart store for the college event.