Consumer Behavior and Marketing Psychology Presentation 2022

Consumer behavior and marketing
psychology
Herbon Natural Products

The concept of consumer behavior
• It is the processes which the consumers use n
order to make purchase decisions and dispose
the goods or the services.
• It further consists of the factors which leave
impact on the purchase decisions and the use
of the product.
• There are two types of buyers such as
business buyers and individual buyers.

Buying behavior model
• The learning model - The drives, stimuli
manipulates the behaviors of people.
• The economic model- This suggests men
segregate their income in a specific rational way.
• The psychological model- Consumer has deep
rooted motives driving him towards deciding the
purchase.
• Nicosia Model- This model develops link
between the firm and consumer.

The buying decision making process
• There are five steps :
• The firm provides an advertising message
• The consumer develops an attitude depending
upon the situation
• Searching and evaluation is done afterwards
• The act of purchase is made
• Feedback is given to know the results of sales.