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Consumer Behavior and Marketing Psychology Presentation 2022

   

Added on  2022-09-29

14 Pages1107 Words37 ViewsType: 37
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Consumer behavior and marketing
psychology
Herbon Natural Products
Consumer Behavior and Marketing Psychology Presentation 2022_1

The concept of consumer behavior
It is the processes which the consumers use n
order to make purchase decisions and dispose
the goods or the services.
It further consists of the factors which leave
impact on the purchase decisions and the use
of the product.
There are two types of buyers such as
business buyers and individual buyers.
Consumer Behavior and Marketing Psychology Presentation 2022_2

Buying behavior model
The learning model - The drives, stimuli
manipulates the behaviors of people.
The economic model- This suggests men
segregate their income in a specific rational way.
The psychological model- Consumer has deep
rooted motives driving him towards deciding the
purchase.
Nicosia Model- This model develops link
between the firm and consumer.
Consumer Behavior and Marketing Psychology Presentation 2022_3

The buying decision making process
There are five steps :
The firm provides an advertising message
The consumer develops an attitude depending
upon the situation
Searching and evaluation is done afterwards
The act of purchase is made
Feedback is given to know the results of sales.
Consumer Behavior and Marketing Psychology Presentation 2022_4

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