Consumer Behaviour and Marketing Psychology
Added on 2020-12-09
14 Pages2801 Words41 Views
|
|
|
Consumer Behaviour andMarketing Psychology
EXECUTIVE SUMMARYThis report is based on the consumer behaviour and psychology marketing when how they want,need and act towards the products. It has developed a understanding about the consumerpsychology in purchasing the product and services. and has helped in determine that how thepotential customer response towards the airpod and specific services provided by Apple. Thisreport provides the brief analysis and evaluation of current prospective of consumer behaviourtowards the air pod devices. It analyses the strategic recommendation to analyse the results andoutcomes which applicable in terms of growth or development. This organization is helping theconsumer to provide the opportunities or increasing the productivity and profitability inmarketplace. It shows the overall performance and efficiency of apple's and compare to othercompetitors in marketplace.
Table of ContentsINTRODUCTION...........................................................................................................................4Selected product or service overview..........................................................................................4Critical Analysis...........................................................................................................................5Strategic Recommendations.........................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONConsumer behaviour is study about the people how they make decisions what they buy,needs and act in regards to the product and services. It will make the critically understand aboutthe consumer behaviour to know how the potential people will respond to the airpod product andtheir services. Apple is an American multinational technology organization that designs,develops and sells the online product such as Airpod, Iphone etc and also provide onlineservices. The study will also make a clear understanding about airpod and and various online aswell as store based services. This report will describe the critical analyse and strategicrecommendation which help for increasing the quality of services which helpful in businessdevelopment. Selected product or service overviewAir pod is based on the wireless Bluetooth earbuds created by Apple. It is the mostpopular accessory product with 35 Million units sold in 2018. This product has main features abuilt in the micro phones that filter out the background noise, which allows for taking phonecalls. In additionally, it also built in the optical sensors which enables airpod easily detects thetaps (Bagozzi, 2018). Apple has programs to services the batteries and also purchased thereplacement of individual airpod. This product may contain upgradeable firmware whichautomatically sync through the apple iCloud services which allows for user to switch audiosources and supported the hardware devices that connected by same Apple Id (Vichiengior,Ackermann and Palmer, 2019). Nowadays, Airpods are one of the apple's most important products and success ofbusiness process. This type of product is now vital to the apple 's future to develop the man tomachine interface and getting more information on the demand of headset services. Apple is alsointroduced some other kind of colour options, component enhancement and features where manyconsumer attracts towards the product and services (Bhuian and et.al., 2018). Many consumershave used the airpod for both audio stops and out which are connected to the other devices atsame time. In this way, it can determine that Apple's airpod have dominated the wirelessearphone in market since launching in the global world because it has ability to work withtogether with motion accelerometer and optical sensor which automatically control the audioexperience and engaging with the microphones (Howie and et.al., 2018).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents