Global Business Report

Running head: GLOBAL BUSINESS REPORT.
GLOBAL BUSINESS REPORT
Name of Student
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Author Note

GLOBAL BUSINESS REPORT 1
Table of Contents
Introduction................................................................................................................................2
Company overview – Samsung..................................................................................................2
Company overview - Apple.......................................................................................................3
Discussion..................................................................................................................................4
Trends in the smart phone sectors..........................................................................................4
Global Issues faced by the Smartphone companies...............................................................5
How Contemporary Global Business Issues Influenced Apple.............................................6
Gradual Enhancement of Leadership Qualities and Competencies.....................................10
Response to the issues faced by the companies.......................................................................11
Samsung...............................................................................................................................11
How Contemporary Global Business Issues Influenced Samsung......................................12
Gradual Enhancement of Leadership Qualities and Competencies.....................................15
Response to the issues faced by the companies.......................................................................15
Conclusion................................................................................................................................16
References................................................................................................................................18
Appendices...............................................................................................................................23

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Introduction
Globalisation refers to the expansion or the spreading of the people, information,
product, technology as well as the employment across the national border. From the
economic aspect, it describes the interdependence of the nations around the whole world
nurtured through free trade (Narula 2014). It is the integration or interconnections of people,
entities as well as the governments around the globe. It is helpful both in raising the standard
of living of the poor developing countries while on contrary decrease the opportunities of the
developed countries (Sonnenfeld 2013). This paper aims to analyse these issues as well as the
impact of these on distinct globally operating business entity’s process and procedures. To
this end, two globally operating leader organisations are chosen; one of which is Apple and
the other one is Samsung form the smartphone industry.
Company overview – Samsung
Samsung is a South Korean multinational company which is headquartered in
Samsung Town Seoul. The company is known to comprise with a very big affiliated business
organizations under the brand name of Samsung. The company was founded by Lee Byung
Chul in the year 1939 as very first trading company that was popularly known for trading
various types of goods and food products all around the world. In the year 196 the company
engaged itself with the electronic industry that was rising in the time (Horwitz 2019). With
this in the year 1970 the company diversified into building and construction industries
further.
Company overview - Apple
Apple is an American multinational company that has its headquarters in California.
The company is known to deal with various kinds of products and services which include

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designing and developing consumer electronic goods, computer software, mobile phones,
tablets, music system and online services. According to the survey in the year 2018 Apple
Company is considered as the fourth largest tech companies just after Google, Facebook, and
Amazon. The hardware products of the company includes the making of iPhones, iPads,
iPods, Mac personal computers and laptops, Airpods, Apple watch and many more in the list.
At that time the first product that was designed by the company was the Apple 1 a personal
computer device. With gaining popularity in the local market of US, the company also was
gaining popularity in the outer market such as the international countries. With this in mind
the company developed the Apple II in the year 1980 and the company decided top ship
many of its products to the Asian countries and other countries.
In the present date the company is well known for its revenues earned and the diverse
products made available to the customers. However it has gained craze for its premium
products and got placed in the third position of largest mobile manufacturer after Samsung
and Huawei.
Discussion
The global smartphone industry is the largest as well as the rapidly growing industry
with more enhanced computing capabilities as well as connectivity. Innovations in mobile,
distinct business models, as well as technologies, are changing every adjoining market.
Mobile devices and their services becomes the central hub for the entertainment of people as
well as business interaction. Smartphone has replaced even PC being established itself as the
most critical device connected smartly. The installation of smartphone in international base is
going to increase to 6 billion devices totalling $355 billion in revenues by 50% in the coming
four years according to a new study.

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Trends in the smart phone sectors
Trends in the smart phone sectors mainly include the new generation along with the
era of 5G. The involvement of the 5G technology has been talked on for the last 5 years
which is still under improvement and development. Few of the most renowned companies are
trying to coming up with the new technology by investing huge amount of money in the
cellular industries. The latest development of the artificial intelligence is also in trends.
Companies are trying to provide the customer with various types of AI powered camera and
voice controlling devices.
The AI will help the customers to identify maps in new locations and help deliver
with appropriate usage of user statistics. Also in the present date the bigger the display the
more better they differentiate from the previous ones. The bigger display phones are now in
trends which help the customer to see various types of movies as well as it comes with more
mystery features Companies are trying to provide the customers with a bigger curved display
but at a lower price. In the year 2017 the notch display phones were in craze. With the
present trends of notch display the mobile phone manufacturers are coming up with water
drop notch display to help the consumers get full satisfaction from the device display. With
all these trends in mind the companies are trying to deliver their phones with a glass display
at the back that provides the customers with a premium feel for the device they are holding.
Though there are numerous smartphone organisations, only a few players are controlling
instead of ruling the global smartphone industry. Apple and Samsung are leading the market
of smart phone at present.
Global Issues faced by the Smartphone companies
Smartphone affected almost every aspects of human life. Specific areas where the
smartphone has left its intense impact include education, communication, health, business as

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well as the life leading socially. Technology dramatically has transformed the norms of
culture as well as individual behaviour. At one side, the smartphone is enabling the people to
connect along with gathering the knowledge and transform or create their micro-culture. On
the other hand, it is also allowing people to engage in activities, which are considered
harmful to society. Apart from its role in business, it is also creating some new dimensions in
the context of business such as it has generated a new sphere for corporations engaged in
mobile application development, internet service deliverer as well as some sectors is
exploring the different aspects of the smartphone to gain the competitive advantage.
The adaptation of the smartphone has been extremely large throughout entire the
world. In a survey, it has been observed that almost 80% population in the entire world utilise
these devices, as well as nearly 42% subscribers of mobile in US, generally utilise
smartphones (Xu and Li 2013). Historically, Apple is considered one of the most successful
companies. Even in the period of organisation’s struggle, it was fighting for bringing
innovation. An US-based technology organisation Apple Inc. headquartered in Cupertino
develops designs as well as sells electronic devices, computer software as well as online
services. In the late 1990s as well as 2000s, Apple started to arise to dominate the world of
technology, which established as the trendsetter in respect to mobile devices (Apple 2019).
The hardware products of the organisation include iPhone, iPad, tablet computer, iPod media
player, smart watches, mac personal computer as well as multiple others. Apple has kept
releasing several different or stylish products from the 1970s. However, the organisation
started journey humbly with the Apple II series of personal computers, the Macintosh.
According to the report, Apple has accumulated more than fifty per cent of the global
smartphone market. According to the strategy analytics, Apple gained the market share
almost of 48.5% in the fourth quarter of 2016 and ensured sales of nearly 46.9 million
according to the fourth quarter of 2018. The constant release of new and diverse products,