Discussion 3 2.1 Concise Overview of the Product or Service and its Market Performance 3 2.2 Critical Examination of the Current Marketing Communication Mix for targeting Consumers’ Attitudes, Group Influence, Culture, Social Classes, Consumers’ Learning Process and Personal Buying Decision Making Procedures 4 2.3 Critical Analysis of the fact that whether the Marketing Communication Mix is demonstrating a Strong Alignment to the Findings 6 2.4 Three Strategic Recommendations for addressing Identified Misalignment 8 3. Discussion 2.1 Concise Overview of the Product or Service and its Market Performance Toyota