Consumer Behaviour and Insight: Analysis of Consumer Journey and Factors Influencing Decision Making Process for B2C and B2B Products/Services

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Added on 2023/06/06

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This report analyzes the consumer journey and factors influencing the decision-making process for B2C and B2B products/services using Walmart as a case study. It covers the stages of the consumer journey, influential factors, marketing mix elements, and evaluation of approaches. The report also discusses the Simon model and its implementation for generating more profit.

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Consumer Behaviour and Insight: Analysis of Consumer Journey and Factors Influencing Decision Making Process for B2C and B2B Products/Services

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