Hospitality Consumer Behaviour and Insight
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About This Document
This document discusses the consumer behaviour and insight in the hospitality industry. It covers the stages of consumer decision making journey, map a path to purchase, and the importance of understanding decision making in the hospitality sector. It also compares and contrasts the key differences in decision making process in B2C and B2B contexts. Additionally, it evaluates different approaches to market research and methods to understand decision making. Lastly, it explores how marketers can influence different stages of the hospitality decision making process.