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Article on Consumer Behaviour and Insight Assignment

   

Added on  2021-02-20

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Consumer Behaviourand Insight 1

Table of ContentsINTRODUCTION...........................................................................................................................1P-1. Consumer decision making procedures which influence the purchase of hand dryer.........1P-2 There are several models which are looked upon by consumer's for final decision making.And its mapping decision making...............................................................................................2Importance of mapping a path to purchase and understand consumer decision-making............2Levels of consumer decision-making..........................................................................................3Essential elements which influence the decision making of any consumer................................4P3 Compare and contrast the key differences of the decision-making process in the context ofB2C and B2B, providing specific examples...............................................................................4P4: Evaluate the different approaches to market research and methods of research used forunderstanding the decision-making process in both B2C and B2B contexts..............................6Methods of research: ..................................................................................................................6P.5 Evaluate how marketers can influence the different stages of the decision-making processof B2C and B2B, giving specific examples ...............................................................................7CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................92

INTRODUCTIONConsumer is always justified to have a different approach which could be based overtheir needs or desire to purchase the product. It can be bifurcated that there is a particular pathwhich is followed to select the correct things which is in budget and valuable at the same time.This present report is based on Hot- point and it provides domestic appliance and chosen productin file is hand dryer's in United Kingdom. In this report several stages and things will beprovided with several methods to seek such understandings as well. It also consists on severalelements which effects decision making procedure of a consumer. Also digital audienceevaluation is also plays an important role in decision procedure of people choosing products.P-1.In simple words this procedure refers to dilemma a consumer gets between two sameproducts and comparing them on the basis of company, price and working qualities. In thisprocedure there is a series of steps which have to be crossed for them to select the correctproduct. After going through all these a consumer is able to purchase most appropriate productfor them. The steps are mentioned below:Need of product: Shopping always is either done due to need or mood of the consumer. Ifa person is in total need of hand dryer one has to buy it due to its current demand. Thelack of it motivates a consumer to buy things and there are several elements whichmotivates such behaviour.Search for information: when any person seeks to buy a products he does his research forit so that he can find correct location for buying it and should be under the budgetdecided by the consumer.Comparing all available options: in this step the consumer can see several products whichhave different prices, brands and working power. Here, it depends on consumer tocompare all options which are available in his price range and choose most appropriateoption.Trail check: in this consumer gives product a trail run and then if it feels efficient andproductive in nature consumer buys it.Purchase decision: the final stage refers to fact that product is purchased by consumerwhich accordingly Is the best choice.3

P-2Their are several models which are discussed for providing such theory:economic model: in this a person is looked upon to be a very neutral and rationalindividual. Such people compare all certain and specific products which will be passive model: here it is believed that consumers are attracted to the certain level ofpromotions which are done by a buyer. Here evaluation of a product is done upon productin market which is specifically launched and promoted.reasoning view model: its one of most important and prominent model out of all four,here it is believed that demand for any product will totally depend over the need of theconsumer. Their is no chance that any such person will but anything irrationally andwithout any purpose of it.emotional perspective model: Some products are related to emotional connection of anperson towards the brand or it was used in the family for a long period of time and byseveral generations.Importance of mapping a path to purchase and understand consumer decision-makingThe journey which leads from a buyer to look for a product and leads to the personbuying the product ultimately. The map points towards the journey a consumer has to go throughto reach the ultimate satisfaction of the product and reaching with qualitative results. All such isconcluded before purchasing any product and satisfying the league of enrolment in buyingproducts:Example- the consumer/customer has to create and develop a map like path to achieveand buy a hand dryer of the particular brand of hot point. This company works specifically forsuch appliances and products. In the end of this path the customer either has achieved the goaland bought product or has to look for their alternative There is a particular process which will be followed to choose the correct path ofchoosing and finalising any product:it is very helpful for any consumer to gain a tailored experienced and a proper product.Here people have to gain the [proper guidance in the helpline and the workings of theproduct is made very clear by the company.The path which is created by the consumer is to be made very clear so that ultimately theproduct is purchased in the end.4

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