Consumer Behaviour & Insight

Consumer Behaviour &
Insight

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
Decision making journey of consumer...................................................................................1
Importance for vendor to see customer decision making.......................................................2
TASK 3............................................................................................................................................2
Measure the consequence of market research utilized in judgement making process...........3
Assorted approaches to market investigation and methods of research for examining decision
making process.......................................................................................................................4
TASK 4............................................................................................................................................5
Various stages of decision making within tourism industry with the help of examples........5
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Consumer behaviour is the beat way to study about organisations, individuals, group as
well as business enterprises. These assorted aspects are generally related with the buying
behaviour of goods and services which is mainly based on emotional, mental and overall
response of people in a perfect way (Tölkes, 2020). Along with this, it is known as the
combination of several actions which shows that how people are taking their decisions towards
their needs and wants along with how they are satisfied themselves. This report is based on
Grosvenor House Hotel which is known as luxury hotel and established in the year of 1929
within London. Along with this hotel is managed and controlled by JW Marriott hotels.
Moreover, discussion will be based on several factors which directly influence consumer's
behaviour insight. There are different types of decision making process in order to know about
purchasing ability in context with organisation will get covered.
TASK 1
Covered in PPT
TASK 2
Decision making journey of consumer.
Consumer decision making refers to the procedure that help customers in order to make
final decision in regards with goods and services (Chernova and Starostin, 2020). Basically
buying behaviour affected by different types of factors such as educational level, referral
influence, consumer preferences and so on. Thus, there are so many factors of this process in
context with Grosvenor House Hotel, mentioned in beneath:
Pre purchase: According to this initial stage consumer behaviour make so many
decisions in relation with products through developing so many unique thoughts and ideas in
order to get accurate information and behaviour of people (Zhang, Faisal and Wang, 2020).
Within respective hotel these assorted services always formulated by manager in order to give
best services to their customers such as online booking websites, unique facilities at hotel
premises as compare to the other hotels.
Purchase: With the help of this accurate information travellers are generally make their
decision best as they booked online and take better services of room within hotel. Herein,
1