Consumer Behaviour - Factors Influencing Customer Behaviour

Running head: CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
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CONSUMER BEHAVIOUR1
Answer 1
Motivation, perception, categorization, past experiences, income expectations and life
style are considered to be factors influencing customer behavioural patterns. These factors act
as driving forces which impels an individual to take specific actions to satisfy needs and
demands. As a result, these crucial factors play decisive role in influencing customer
behaviour (Godey et al. 2016).
My perception towards specific products such as organic foods has made dramatic impact on
my purchase approach. With increasing rate of promotions in social media, I have been able
to synthesize all information regarding organic products. However, by comprehending
benefits of products, I have realized these products will help me to enhance my current
lifestyle and fulfil my best interests. This understanding has further facilitated me to
strategically determine my actual purchase decisions and embracing most suitable marketing
strategies. Such a changed perception has been shaped by learning, memory and expectations
which I obtained from promotions and advertisings shown in number of social media sites.
Answer 2
Three key influences shaping consumer behavioural patterns are related to psychological,
personal and social.
Cultural factors- Stephen (201) has noted that human behaviour is considered as
significant outcome of a learning process and as such individuals develop obtaining set of
values, perceptions, likings and behaviour patterns as the outcome of social inclination within
the family along with range of additional important institutions. Thus, these cultural factors
tend to determine as well as drive behavioural patterns to significant degree. According to
authors, values tend to encompass success, competence, growth, individualism, self-
determination, humanitarianism, enthusiasm and expediency. Such an extensive set of values
of values tend to be shaped by the subcultures related to nationality groups, ethnic