Consumer Behaviour and Marketing Research Methods in Context of Amazon

consumer behaviour

Executive summary- This report will illustrate the concept of consumer behaviour. The report
will also describe the marketing research method that influence the consumer decision-making
process in the context of Amazon company. Apart from this, the report will highlight the major
similarities and difference among B2B and B2C sector. Lastly, the factors that influence buyer
behaviour will be described.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................5
BACKGROUND OF THE COMPANY.........................................................................................5
MAIN BODY...................................................................................................................................5
SECTION 1 .....................................................................................................................................5

1 Analysing the stages of the consumer decision-making journey along with the factors in
relation of buying the product and services.................................................................................5
2 Evaluation of black box model of consumer behaviour:..........................................................6
3 Mapping out consumer decision-making process:...................................................................8
SECTION 2......................................................................................................................................9
4 Determining the key similarities and differences of the decision-making in B2B and B2C....9
5 Evaluating the different approaches to market research & methods of research in order to
understand the decision-making process in B2B and B2C in context of Amazon......................9
6 Justifying the ways in which market research influence the consumer-decision making
process........................................................................................................................................10
SECTION 3....................................................................................................................................11
7 evaluation of 2 factors that influence the decision-making process:......................................11
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1