Consumer Decision Making Process for Apple

Report:
Apple

Contents
INTRODUCTION...........................................................................................................................3
Section 1.......................................................................................................................................3
1.Explain and analyse the stages of the consumer decision making journey for a given
product/service.............................................................................................................................3
2. Explain why it is important for marketers to map a path to purchase and understand
consumer decision-making..........................................................................................................4
3. Map out the consumer’s decision-making process for one product or service. Use B2C
context for a chosen organisation. .............................................................................................5
Section 2.......................................................................................................................................6
4. Compare and contrast the level of similarities and key difference in decision making of B2B
and B2C.......................................................................................................................................6
5. Evaluate the different approaches to market research and methods of research used for
understanding the decision- making process in both B2C and B2B contexts.............................7
6. Evaluate how marketers can influence the different stages of the decision- making process
of B2C and B2B, giving specific examples.................................................................................9
Section 3.......................................................................................................................................9
IT'S OUT OF PLACE AND WRONG 7. Map out the consumer’s decision-making process
for one product or service. Use B2C context for a chosen organisation. .................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Consumer behaviour has been termed ad the important aspects for the development of
business in such as extent to make the business flourish at extent level. The behaviour of
consumer has been impacted from various factors within the psychological core, the consumer
environment and by marketer-controlled activity. The company apple has been identified as the
successful company which is accurately targeting the potential customer. The company has
identified that consumer behaviour plays an important role in development of company to such
an extent. The assignment is being focused on attitudes and behaviour on the concept of the
consumer’s buying behaviour towards Apple, different consumers have got different decision-
making process. The report will also have deep discussion on the various methods or research
been used in of B2B and B2C consumer decision making.
Section 1
1.Explain and analyse the stages of the consumer decision making journey for a given
product/service.
The consumer decision Making process is term as the complex process which have the
involvement of various stages form the identification of problems to the post purchases activities.
The consumer have their daily needs and through which they make their decision accordingly.
These decisions based on particular model by proper evaluating and comparing along with
selecting and purchasing with different types of product. The consumer has the establishment of
proper understanding and utilizing the issues which are faced by consumers with view point of
many companies and people. There are five stage common models along with consumer
decision-making that are recognition of problem, information search, the comparing of
alternatives purchases and the post purchases evaluation. The models have the core focus in
terms of motivational factor which helps in having proper understanding of reason behind
purchasing decision-making as the stages are:
Recognition of Problem – it is termed as the first stage in which problem recognition of
problems in various situations where there is realization to individual about the actual state of
affairs as compare to desires state of affairs. The consumer will identify the need of buying
mobile phone over the different choices of connectivity at different level of perception and
understanding among the need of lives. Apple is considered as the brand which is majorly
focusing of different attitude and behaviour of customer. The high r have addition to their social
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life as the raise in standard of living. Consumers decision making process starts with a problem
of what they want and what are required by them that can fulfil their needs. Apple need to
analyse problems faced by the customers so that they can fulfil their needs and requirements.
Information Search- after the first stage the customer will try to find out to have the best
solution. The buyers will try to efforts over external and internal business environment in orders
to have proper evaluation over central buying decision-making. There can be realness over print,
visual or any other online media in obtaining the information. As per on evaluation of different
product which can have adaptability to increase the standard of living.
Evaluation of Alternatives - there will be proper evaluation of different products on the basis of
various alternatives of product advisability. The customer will evaluate the benefit of product
that customer is seeking for. The customer looking for high standardization of brand then there
will be more involvement towards brand like apple. Customers tend to compare various kinds of
products so that so that they can take decision and decide what kind of product can fulfil their
needs and requirements based on evaluation of different products.
Purchases – The purchases stage have arrives when customer decides to purchase the product.
At this stage customer is had evaluation of all factor in purchasing of product. The evaluation is
done considering as the positive or negative impact along with motivation to accept feedback.
Furthermore, the decision may be disrupted with due to foreseen situations.
Post Purchases Evaluation- the last stage where customer will have comparison of products as
per their due expectation. These stage in important for apple to make their customer retaining so
that they can make similar purchase decision-making. After retaining customer, they became
brand loyal which make customer having skipped the previous stages of information search and
evaluation and buy the product as unique solution towards their problem.
At last on the basis of their satisfaction or dissatisfaction the customer is able to give the
positive and negative feedbacks with regard to product development and purchases decision-
making. This may have the reviews on different websites social media. So, the apple should be
careful in creating the post purchase decision-making communication to make the process
efficient for customer.
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