Understanding Consumer Behaviour: A Study on Rolex Watch Company

CONSUMER BEHAVIOUR

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Engel Kollat Blackwell model ....................................................................................................3
Situational influences...................................................................................................................4
Psychological Influence ..............................................................................................................5
Social influences .........................................................................................................................6
Recommendation ........................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Consumer behaviour is the study through which individual. Organization and group and
all other activities with the purchase disposal and use of products and services. It also states
about how the consumer emotions, preferences and attitudes being shown after buying their
behaviours (Fasi, 2017). Rolex watch company is Swiss luxury watch manufacturing company.
Furthermore, founded by Wilsdorf and Davis as their company name being brand name of its
watches and become Rolex watch company. This report explain about the EKB model,
situational influence, pyscological factor, social and group reflection.
MAIN BODY
Engel Kollat Blackwell model
This model in consumer behaviours help me in creating for increasing fast growing
knowledge concerning well by consumer behaviour. I have use this model as for showing more
about Rolex company come to know more about their customer and revision of improving on the
basic of relationship and sub-components. Here are followed EKB model:
Information input stages:-
In this stage I have come to know about their marketing information might be related to
their marketing sources, which influence their stage in process of decision-making. If consumer
does not arrive to their decision than the external information could be their choice activated and
make them in arriving to their decision. In Roles watch company consumer decided their pricing
and some other general information which help their consumer to know more about watches.
Information processing stage:-
From this stage I have basically consists of attention, perception, acceptance and
retention of income information (Nageswari, 2019). Rolex watch company they make their
consumer first to be more exposed to their messages, allocate with them some information and
retain them towards work of their messages along with that also make them to stay with them
long term inputs.
Decision process stage:-