Impact of Psychological and Sociological Factors on Consumer Behaviour

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Added on 2022/11/14

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The report includes the consumer behaviour associated with the purchase of the Michael Kors (MK) bags. This report comprises the way psychological and sociological factors influence the buying decision of customers on a luxury product. The purchasing style for the fast-moving consumer goods has been also discussed in the report.

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Impact of Psychological and Sociological Factors on Consumer Behaviour

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