Consumer Behaviour- Research Project

Consumer behaviour

Table of Contents
Introduction................................................................................................................................................4
1.1. Research project outline specifications. ...................................................................................4
1.2. The factors that contribute to the process of research project selection. ..................................4
1.3. A critical review of key references about ‘Consumer Behaviour’............................................5
1.4. Research Project Proposal on Consumer Behaviour.................................................................5
1.5 A plan and tell the procedure for the research application..........................................................6
2.1 Key resources of the research project.........................................................................................7
2.2 Questionnaire' related to the Consumer Behaviour....................................................................7
2.3 Data collection of the research project .....................................................................................8
3.1. Appropriate research evaluation techniques..............................................................................9
3.2.Data Analyses and interpretation of the research project...........................................................9
3.3. Appropriate recommendation of the research project..............................................................10
4.1. Appropriate media to present the outcomes of the Additional research to an audience..........10

Introduction
Consumer behaviour is very important for a company to as trough this it is
easy to determine the companies market position and determine the strategies
which they have to adopt for the future market. Now there are various ways
through which a company can seek consumer feedback and involve our
customers in various schemes and proposals offered by the company. Customer
loyalty program is one of the basic way to judge the customer that he is loyal or
not . Loyal customers provide 80% of the profit share as peer Pareto's rule.
1.1. Research project outline specifications.
This topic tells us about the working of customer loyalty program and reward schemes.
customer loyalty means that if a purchase their products from ALDI then they will always come to
ALDI for any kind of purchase by customer, in order to check our brand's loyalty among customer we
apply various schemes and for the result there are various ways trough which these things can be
determined like keeping a check of the program schemes after the starting of such programs like a
company starts a loyalty program by providing their loyalty card depending upon the amount of
purchases by them while they enter to the company's outlet and in return, they are getting specific gift
on behalf on the company like free parking , discounts on product, special billing counters etc. to see
the actual impact of these program a business organization have various ways such as checking about
the customer's footfall in the store or frequency of coming to the store.
(Grunert, K.G., 2011. Sustainability in the food sector: A consumer behaviour perspective. International Journal
on Food System Dynamics, 2(3), pp.207-218.). Second is average amount of purchases by
the customer under loyalty program . Third is comparison between share of profit
from the loyal customer to regular customer . Fourth is applying our collected
data to Pareto 80-20 rule which says that 80% of customers give 20% of company
share and 20%of customers give 80% of share to the company's profit.
1.2. The factors that contribute to the process of research project selection.
The influential factors that forced us to take the consumer behaviour is that it is very important
for an organization to keep an eye on the buying behaviour of our customers so that they could produce
their product accordingly , this is also checked in order to make the new marketing schemes for the
selling of the product(Rahim, R.A., Jalaludin, F.W. and Tajuddin, K., 2011. The importance of corporate social
responsibility on consumer behaviour in Malaysia. Asian academy of management journal, 16(1), pp.119-139.) .