Consumer Confidence and New Business Start-up: A Newspaper Article and Email Message

The article examines the role of consumer confidence in shaping the global economy and highlights the impact of Covid-19 on consumer confidence. It also sheds light on the new business start-up plan that aims to import mobile phones from Taiwan or China and sell them to rural investors. The email message provides insights on market research, competition, and market structure for the new business.

COURSEWORK 2 2A
750WORD NEWSPAPER
ARTICLE ON CONSUMER
CONFIDENCE 2B 750
WORD EMAIL
MESSAGE REGARDING A
BUSINESS START-UP

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Coursework 2a.............................................................................................................................4
Coursework 2b.............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Global business environment is the process of international market in which the various
organisation of different country sale their good and services to the potential buyers in global
market in order to acquire the profit as well as contribute in economics in appropriate way
( Villaluz. and Hechanova, 2018). The present report will examine the consumer confidence
through the newspaper article. Furthermore, the study shade light on the new business start-up
which aim to lead the market in effective as well as efficient manner.
MAIN BODY
Coursework 2a
Consumer confidence—the crucial financial indicator
Consumer confidence refers to the key indicator of the economics which determine the changes
in the income of household, unemployment rates and inflation (Niesert, et.al 2020). With the
assistance of the activity of the consumer for instance, the buying powers of the consumer or the
willingness of spending money for the services and the commodity offered in the marketplace
consumer confidence is identified. It is the major element which give helping hands in shaping
the confidence of the buyers as well as economics of the world. In context to enhance the
performances of the global economics it is essential to boost the confidence of the consumer to
increase their spending activity. As per the analysation of the record the index of the consumer
confidence is decreasing day by day due to Covid-19 pandemic condition. Downfall in the scale
of covid 19 the economic value is affected highly as the government impose lockdown in the
country people are not able to sale their product or services as well as not able to buy from
outside. The consumer confidence increases when the economy grows or expend. The
manufacture expose the product and services in the market when the confidence of the consumer
is high. Through this the manufactures or the organization improves their ability to satisfy the
consumers and encourage the productivity. The people started investing the amount in e-
commerce business nowadays, so the ecommerce is the sector which have possibility of leading
the market in next 12 month (Claveria, Monte and Torra, 2020). The people prefer to buy the
product directly from online store, every individual avoid to go out for the purchasing due to fear
of coronavirus. Another reason is increasing technology, the people are finding easier to order
something through digit platform therefore the housing online services. So, the people willing to

contribute in the economy but by spending money on necessary goods only because in the
Covid-19 most of the people lost their jobs and opportunity. The pandemic situation shake the
economy crucially it change the perspective of the buyers or the consumers. The public started
avoiding the purchase of luxury goods and services as every individual person become health
conscious and willing to control the spread of the virus all over the world.
Another sector which will grow in next 12 month is manufacturing sector as the people are
becoming interested in contributing in the economy. Earlier before this sector is on the stage of
declining but now this sector is accelerating again with the assistance of increase in the demand
of domestic products. The manufacturing sector is improving the services and productivity to
encourage the consumer for the contribution in the economy. The sector started delivering the
better quality as well as utilized the skilled workers and provide training to them in context to
enhance the performance. By satisfying the consumer the production is on the growth stage of
life cycle process of the industry.
In the united kingdom, as per the analysation the consumer confidence the household sector is
increasing. the economic policy of nation is providing support to the household sector as this
sector is also affected by the Covid-19. As the situation is improving in the nation the household
sector started increasing because the government provide relaxation to the citizens of the country
( Mumtaz and Surico, 2018). The ruling government decreases the tax which is imposed on the
people before the pandemic. In that situation most of the people face the issue of unemployment
which is also become the main reason of decline in the economics of the world but the authority
of nations provide exclusive support to the people who faced the critical situation. After all the
people started working again in exchange for the money which is essential element for the
contribution. It also delivering the assistance in increasing the rate of inflation. As compared to
the data of 2020 and 2021 consumption index the scale is increasing slowly. Many companies
have the opportunity to expend the business in 2022 if the condition will be normalized. Beside
this the peoples of the country become the employable again again if the demand and supply
increase in the marketplace.
On the other hand, the construction sector is on decline stage as per the life cycle of industry
model. As the pandemic hit the economic the people started avoiding the construction of the new
building or the houses rather then they started investing money in maintenance and repairing
work. after all the crucial situation the people change their perception of investing money the

individual person started investing money on essential good and services and avoid the extra
services which are not essential to survive. The people started utilizing their skills and
knowledge in the service sector it means they are shifting from the construction sector. The
people of this sector is not contributing in the economics or will not progress in next 12 month
(Perić and Sorić, 2018).
Coursework 2b
Email message
Subject- the new business start-up
For starting new business in the marketplace, it is important to take initiative of making market
research. As the business required lots of plans of action to acquire the success in the market. the
new business plan is to import the mobile phones from Taiwan or China in cheap price and then
sale to the rural investors which are occurred in the economics. further for proceeding this
business planning the individual person need increase the competition in the marketplace
(Martelli, and Greener, 2018). It is essential to identifies operations which is required to manage
the business structure and deliver the idea to pay the duty and what are the segments to raise the
fund for the enterprises. For the fulfilling the requirement of the capital the individual can built
business relationship with the angle investors which invest the money in the organisation. the
owner have the opportunity to go for sole proprietorship as it will be the convenient to operate
the business unit. In this form of legal structure, the owner is the only responsible person for
operating and managing the business in effective and efficient manner. the individual person
considered the assets of the business as their owned property. Along with that the business
liability is limited as well as have less risk new operating business. Simultaneously the
individual person cannot sale the stock of the company. Along with that the financial institute
hesitate in delivering the financial support to the only owner of the business enterprises
( Ghauri, Strange and Cooke, 2021).
To lead the market in effective manner the individual person suppose to identifies suitable
market structure for introducing the new start-up in the right market as well as to the potential
buyers. Due to this strategy the business enterprise will examine the actual competitors which are
available in the market with the demand of the consumers. as per this planning the business lies
into oligopoly market structure as many of people sale the similar product in same marketplace.

If the individual person import the product from China market in a less price it will decrease the
market of the competitors. For that it also necessary to determine the transportations expenses as
well as import duties which is impose by authority. The most important part is to
determine the power of the buyers as well as supplier. For analysing the competitiveness
environment, the individual should use portals five force model in a mentioned manner:
Competition in the industry: for this business plan the competition in the marketplace is very
high because of numbers of the sellers are available in the marketplace.
Potential to enter in the market: in order to enter in the market, the organization will face lots of
barriers due to effective competitors but this business have ability to enter in the market as the
company aim to sell the product at less price ( Pellegrino, 2019).
Power of the supplier: to deliver the best service the organisation need to identify the strength
and weakness of the competitors. The company can keep the lower cost then the other business
enterprises.
Power of the customers: the most important is to determine the taste and preferences of
consumer as well as willingness to spend money on the company’s product.
Threats of substitutes: along with that need to identifies the availability of the substitute goods
available in the marketplace.
CONCLUSION
From the above report it will be concluded that the business required lots of efforts in acquiring
the place in the domestic as well as international marketplace. With the assistance of proper
planning the company can lead the market in easier manner ( Alayande and Olayiwola, 2019).
the present report reflect the consumer confidence that need to increase in order to provide
support to the economics of the world. Furthermore, the study also highlighted new business
start-up plan which is importing the product from the different marketplace to sale them in
current market with the motive of acquiring the profit also, show that how individual can work
on the plans of action.

REFERENCES
Books and journals
Alayande, F. and Olayiwola, W., 2019. Trade Policy Incentives, Market Structure and
Productivity. The Journal of Social Sciences Research, 5(7), pp.1106-1122.
Claveria, O., Monte, E. and Torra, S., 2020. Economic forecasting with evolved confidence
indicators. Economic Modelling, 93, pp.576-585.
Ghauri, P., Strange, R. and Cooke, F.L., 2021. Research on international business: The new
realities. International Business Review, 30(2), p.101794.
Martelli, J. and Greener, S., 2018. An introduction to business research methods.
Mumtaz, H. and Surico, P., 2018. Policy uncertainty and aggregate fluctuations. Journal of
Applied Econometrics, 33(3), pp.319-331.
Niesert, et.al 2020. Can Google search data help predict macroeconomic series?. International
Journal of Forecasting, 36(3), pp.1163-1172.
Pellegrino, B., 2019. Product differentiation, oligopoly, and resource allocation (No. ppe860).
Job Market Papers.
Perić, B.Š. and Sorić, P., 2018. A note on the “Economic policy uncertainty index”. Social
Indicators Research, 137(2), pp.505-526.
Villaluz, V.C. and Hechanova, M.R.M., 2018. Ownership and leadership in building an
innovation culture. Leadership & Organization Development Journal.
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