Impact of Covid-19 on Consumer Confidence and New Business Start-up in Global Business Environment

Global Business
Environment
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Table of Contents
Coursework 2A................................................................................................................................3
Newspaper article on consumer confidence...........................................................................3
Coursework 2B................................................................................................................................6
A new business start-up..........................................................................................................6
References.......................................................................................................................................9
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Coursework 2A
Newspaper article on consumer confidence
Consumer confidence is one of the economic indicator which measure the confident
about the overall state of the economy. It is important for the growth of company to expand the
economy and boost up the production within the company. It is important to have perfect
information about the market and change the stock market performance for the growth of
different industries in market (Ahmed and Alam, 2021).
Prospering sectors
 Online Stock brokerage: These industries deals in operating websites online which acts
as agents purchasing and selling stocks and other securities. The progress made in this
industry is accelerating due to the increase in number of investors who started trading
online. Due to the increasing rates of unemployment following the pandemic situation,
online trading serves as an excellent option to generate income (Amankwah-Amoah,
Khan and Wood, 2021). The brokers offering online trading services such as Fineco
Bank are expected to grow significantly.
 Ordering food online and delivering platforms: The introduction of appealing and
user-friendly applications has made food delivery a major option to enjoy ready-to-eat
happy meals. During the course of pandemic, lock downs and social distancing needs
gave this particular industry a major push boosting the growth opportunities enormously.
The food delivery option serves as a saviour for the restaurant industry which was facing
serious complications during the pandemic situation (Britain’s economy is hot but not
overheating, 2021). These applications of online ordering are enhancing ease for
consumers with options like tech-enabled driver communication system. Moreover, they
attract consumers by providing the option of promo codes and offering discounts. Food
delivering apps like Deliveroo is showing faster growth and is expected to perform better
in near future.
Struggling Sectors
 Airport and aviation industry: Aviation is one of the major strategic and economically
significant industry in the UK. The abrupt and nearly absolute shutdown of passenger air
travel due to the pandemic had a serious economic effect on airlines, airports and air
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