Consumer Decision Making: A Survey Analysis of Honda Bikes

ASSESSMENT 2 MBA404 SURVEY SAMPLE AND ANALYSIS
1

Contents
Introduction......................................................................................................................................3
Purpose of the survey.......................................................................................................................4
Development of a survey instrument...............................................................................................4
The administrative process..............................................................................................................4
Data analysis....................................................................................................................................9
Key findings...................................................................................................................................10
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
Appendices....................................................................................................................................15
2

Introduction
In this assessment, the idea of consumer decision making will be analyzed and provided. The
below assessment will provide the consumer behavior stage in the context of products of Honda
which is a well-recognized organization. The assignment will analyze the stages of consumer
decision making before purchasing the bike of Honda. The below assignment would also contain
the questionnaire in which the level of the products and services can be recognized by arranging
a consumer online survey. It would help to know about the consumer’s thoughts towards the
products and services of Honda.
3

Purpose of the survey
The major purpose of conducting the online survey is to gather information about consumer
attitudes and behaviors towards the products and services of Honda. The questionnaire which
conducted for the survey will explain the capabilities of Honda bikes which are making the
consumer-focused on their products and services. The goal of the survey is to examine the
abilities of Honda bikes in front of the people.
Development of a survey instrument
The most important objective that will be involved in the survey's question is to evaluate the
factors which are providing the impact on the consumer's decision-making process. The main
objective of this survey is to identify the demographical characteristics which are affecting the
decision making the power of a consumer. It will be analyzed in the context of Honda bikes
which is a well-known brand.
The administrative process
The online survey will be conducted between 15 people and their response will be collected for
knowing that what the factors which are impacting the decision are making the process of
consumer's of Honda Bikes. The survey will be distributed between 15 people because it will
help to collect the response of selected audience of Honda. It will provide quality information
about the lifestyle, group, and individual differences culture and family which can affect the
decision making of consumers.
4

Question 1
Does the insurance policies of Honda is making consumers attracted towards their
products?
Strongly agree
Disagree
Agree
Strongly disagree
Neither agrees nor disagrees
Question 2
Does the infrastructure of Honda Bikes are close enough with the needs of consumers?
Strongly agree
Disagree
Agree
Strongly disagree
Neither agrees nor disagrees
Question 3
Is the organization is providing free services for a limited time?
Strongly agree
Disagree
Agree
Strongly disagree
5

Neither agrees nor disagrees
Question 4
Does the consumer support system is providing beneficial services to the consumer?
Strongly agree
Disagree
Agree
Strongly disagree
Neither agrees nor disagrees
Question 5
Does Honda is providing any special deals to the consumers?
Strongly agree
Disagree
Agree
Strongly disagree
Neither agrees nor disagrees
Question 6
Do the online portals are providing support to the selling process of Honda Bikes?
Strongly agree
6