Consumer Behavior and Marketing Psychology

Consumer Behavior and Marketing Psychology
5/19/2019
Lamborghini Aventador

Consumer Behaviour 1
Contents
Purpose............................................................................................................................................2
Instrument for Survey......................................................................................................................2
Administration processes.................................................................................................................2
Data Analysis and Key Findings.....................................................................................................2
References........................................................................................................................................8
Appendix..........................................................................................................................................9

Consumer Behaviour 2
Purpose
The aim of study is to conduct the investigation to evaluate the consumer purchasing behaviour
for Lamborghini Aventador.
Instrument for Survey
The research includes the survey that is conducted through a free online instrument like survey
monkey. This tool provides the insight of the accurate results for the research on consumer
buying behaviour of Lamborghini Aventador.
Administration processes
The development of the survey questions includes formation of 10 questions at the initial stage
and then the questionnaire is sent to the different participants who will respond to the survey in
respect to the Lamborghini Aventador. The survey is proposed to participants to gain minimum
15 responses without any biases.
Data Analysis and Key Findings
The results of the survey research are discussed below: -
Q1. What is your motivation behind the purchase of the new Lamborghini Aventador?
Answer Choices Responses No. of Responses
Technical specification 15% 3
Performance 35% 7
Design 20% 4
Brand value 30% 6
Total 100% 20
The above table shows the motivation due to which the customers make the purchase of
products. It has been found that 35% of the people get motivated with the performance of the car
that motivated then to make the purchase of Lamborghini Aventador. On the other hand, some
people also believe that they want to add value to their lifestyle and want to maintain the social

Consumer Behaviour 3
class due to which they make the purchase of product due to brand value that is approx. 30%. At
the same time, the design and technical specifications are considered as less motivational for the
customers who make the purchase of products (Ramya and Mohamed Ali, 2016).
Q2. Do you think that advertisement of this model contribute as a major influence for
purchasing the product?
Answer Choices Responses No. of Responses
Strongly agree 20% 4
Agree 35% 7
Neither agree nor disagree 30% 6
Disagree 10% 2
Strongly disagree 5% 1
Total 100% 20
In the present era, most of the brand makes use of advertisement as the tool to grab the attention
of the customers (Adnan, Nordin and Rahman, 2017). It has been found that 35% of the people
agree with the fact that advertisement of the model contribute as a major influence due to which
they make purchase of product. However, on the same side a person says that 30% of the people
neither agree nor disagree with the fact that advertisement actually influences the buying
decision of the customers. Thus, the data of the research conclude that advertisement somehow
influence the purchase of product.
Q3. Do you think that after making the purchase of Lamborghini Aventador your
perception towards its innovative features has changed?
Answer Choices Responses No. of Responses
Very Likely 35% 7
Likely 30% 6
Neither likely nor unlikely 25% 5
Unlikely 10% 2
Very Unlikely 0% 0
Total 100% 20