Essay on Consumer Insight Report
8 Pages2279 Words114 Views
Added on 2020-07-22
Essay on Consumer Insight Report
Added on 2020-07-22
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Consumer Insight Report
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONPiracy is the most important problem that is faced by the entertainment industry in thecurrent world as it is increasing at a great speed (Geng and Lee, 2013). There are various legalpolicies that are specified in this context but then also it is not having any effect on theconsumers as they are still practising it. In the below presented report various aspects such asconsumer behaviour, reasons why this is in practice and measures that are needed to be taken inorder to discourage piracy and encourage legal consumption will be discussed.TASK One of the most important challenges that is faced by the entertainment industry is of thepirating of the movies and TV series. Pirating is an activity in which the movies are copied anddistributed illegally in DVDs, videos or electronic files or it can be said that it is theft.Entertainment organisations are suffering due to this as by this the movies are provided at lowerrates or sometimes they are even provided before the movies or series is launched (Danaher,Smith and Telang, 2014). Due to this the movie that has to be a success will not become as itsvalue is reduced in the world. The direct effect of it can be seen in the revenue as by this thevalues is decreased so the income that will be earned will be less and makers of films and serieswill face the financial issues. As making a film requires huge amount of money which is to befinanced from outside so by decrease in revenue the producers will not be able to refund thatamount and it will decrease there reputation in the market. There are various websites that are running from which all these movies and all can bedownloaded and by this the praters earn their income. This is an illegal practice but than also it isrunning at a large scale and this is because inspite of knowing that it is wrong than alsoconsumers are supporting it. They are doing so because they are getting the movies and series inan easy and cheaper manner otherwise they would have to pay a high amount for it. In order tocontrol this activity which is performed by the pirator, government has specified laws which arerequired to be complied by them in order to save themselves from the prosecution and fine thatthey will be required to bear if they do not comply with the laws (Adimoolam, John andGunashanthi, 2013). Although the fines are specified and all consumers know about it but thanalso they are not afraid of it and are continuing to perform it. This is due to the reason that the1
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