Influence the Consumer Preference: in the Context of Bickford’s Australia Pty. Ltd, Australia

Running head: ASSIGNMENT 3
Assignment 3: Influence the Consumer Preference: in the Context of Bickford’s Australia Pty.
Ltd, Australia.
Name of the Student:
Name of the University:
Author’s Note:

1ASSIGNMENT 3
Introduction
Before conducting my assignment 1 and assignment 2, I had to participate in a 12 week
learning program. The focus of this learning program was to enhance my research skills to
conduct any kind of business resources in an effective manner. Hence, I became able to conduct
my research on importance of consumer preferences in business. The learning program became
the best experience of my academic life. It can have a wide contribution in my career life. In this
reflective journal, I will explain my best learning experience in weekly manner that I have
gathered throughout the 12 week Learning Course.
Effectiveness of Learning Experience
In the 1st week of my learning program, my professor taught me regarding several
natures, processes and strategies associated with business research. In this week, I become aware
of the common research principles linked with research studies. Such research principle can be
applicable in any kind of research study (Abdulghani et al. 2014). From my opinion, such
learning experience and such professional course can help me out in preparing any kind of
complex research study in my future academic career.
My 2nd week learning program was related to designing and planning of different type of
business research studies. I became aware of the fact that research design is entirely different
from research methods. The business research associated with the importance of consumer
preference in consumer buying decision can be extremely helpful for my in-depth knowledge
about marketing strategies.

2ASSIGNMENT 3
Usefulness of Learning Process
In 3rd week, I got practical experience about writing and reviewing different types of
business researches. From my perspective, the prime thing of conducting a business research
successfully is to understand the main ideas behind the topic of research study. In this week, I
became aware of the social norms linked with business researches and consumer preferences. It
will definitely help me to enrich my knowledge about the values of personal life of the people.
My 4th week learning experience was about being aware of the research ethics to be
maintained in research studies for the successful completion. I got in-depth knowledge about the
ethical guidelines and quotes linked with professional association that is the prime thing to guide
any business research. The immense knowledge about ethical principle would definitely assist
me to maintain ethics in my personal life and in my career life.
Happenings in Learning Process
In 5th week, I got the idea of detailed process related to qualitative research as well as the
designing of qualitative research. I realized that qualitative scholars highly prefer visual
materials in order to collect qualitative data. Such scholars also assess the matter of behavioral
aspects of the participants participated in the research process (Isaacs 2014). In this week, I read
several types of lecture slides provided by my professors. Such lecture slides helped me to gain
huge ideas on the topic of my research.
In 6th week, I studied different methods and techniques associated with interview method
that is an essential part of collecting qualitative data. The flexibility of qualitative interview
became a highly interesting study to me. However, I faced too many difficulties in understanding
the concept of focus group in relation to gather useful information about importance of consumer