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Consumer promotion techniques for Conditioner

Today's marketers have embraced a new method of communication; along with the traditional venues, marketers now also use alternative marketing tactics such as 'buzz marketing, guerrilla marketing, product placements and branded entertainment, and lifestyle marketing'.

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Added on  2023-02-01

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This document discusses various consumer promotion techniques for conditioner, such as free samples, discounts, premiums, tie-in promotions, sweepstakes, POP, and cross promotions. It explains how these techniques can be used to increase sales and gain customer trust.

Consumer promotion techniques for Conditioner

Today's marketers have embraced a new method of communication; along with the traditional venues, marketers now also use alternative marketing tactics such as 'buzz marketing, guerrilla marketing, product placements and branded entertainment, and lifestyle marketing'.

   Added on 2023-02-01

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Consumer promotion techniques for Conditioner
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Consumer promotion techniques for Conditioner
Consumer promotion techniques for Conditioner
Types of consumer promotions
Companies nowadays market their products with the help of several consumer promotion
techniques. Here to understand the concept of consumer promotion, let’s take an example of
conditioner. Conditioner is being used to wash your after applying shampoo. It helps in
smoothening hairs with removing tangles (N.A, 2017).
Free samples: Free sample sachets of conditioner can be given to the customers. Whenever
customer visits any supermarket or medical store, free sample of conditioner can be given to
them. Even we can give the sample to several saloons in the city to promote product to their
customers. 20ml shampoo will be enough to use it once for an individual. And if an
individual likes it, they tend to go for purchasing the actual product in the market. Hence
giving free sample would give a real experience to our target audience and if they are
satisfied with the product, there are 70% chances that they will go for repeat purchase
(Joseph, 2019).
Cents off- Cents off means giving discount on the twin product in the similar category. Here,
the promotional offer will be given on purchase of shampoo, 30% off will be given to
conditioner if the customer has purchased the shampoo. This will increase the sales volumes.
People who are purchasing shampoo will tend to purchase the conditioner on seeing the
coupon attached with it. This promotional offer will help us to gain more customer base and
trust. The target audience will quickly be converted in actual customer of conditioner
(Kukreja, 2019).
Premiums: The customers will be offered a gift on purchase of a product. It is recommended
to give premium gifts to consumers on purchase of conditioner. For instance, a round shaped
hair style comb would be given to a customer who buys a big pack of conditioner. This will
prove to be good promotional element for the product. The premium is one of the tactics to
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