Consumer Psychology Case Study 2022

Running Head: CONSUMER PSYCHOLOGY
Consumer Psychology
Name of the Student:
Name of the University:
Author Note:

CONSUMER PYSCHOLOGY1
Abstract
The study on Consumer Psychology is based on the participants of Australian
University. The data has been collected by questionnaire method among 223 students of
Australian University. This study provide the correlation, frequency, and hypothetical test on
a psychological health and victimisation groups among the collected participants. The
concept of bullying and cyberbullying is much different and the psychological effect of them
has been different as well. The following section aims at analysing the researches based on
the common issues related to cyberbullying along with the associated psychological
outcomes of self-esteem in the human being and the coping mechanisms like problem
focused coping mechanism. The psychological impact thus was much more difficult to
handle than it was with the previous forms of the bullying mechanisms. According to the
conducted sampling interview, it was found that the maximum number people in the selected
sample size were involved in cyberbullying as the bullies and the least percentage belonged
to the people who are bullied.

CONSUMER PYSCHOLOGY2
Table of Contents
Abstract......................................................................................................................................1
Introduction................................................................................................................................3
Hypotheses.............................................................................................................................4
Method and Data collection.......................................................................................................4
Results........................................................................................................................................5
Hypothesis test 1....................................................................................................................5
Hypothesis test 2....................................................................................................................5
Hypothesis test 3....................................................................................................................6
Hypothesis test 4....................................................................................................................6
Discussion..................................................................................................................................6
Aim of the study.....................................................................................................................6
Limitation of the Study:.........................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10
Appendix..................................................................................................................................11

CONSUMER PYSCHOLOGY3
Introduction
Bullying is defined as showing dominance towards the other person by hurting or
giving mental torture. This is a standard part of childhood that are regarded as pointless and
mean-spirited. However, it is faced by numerous people during their childhood. Bullying is
not just the behaviour of physically or verbally abusing a person, but it is a multifaceted shift
in tone noticed in human beings. Mostly, it is an aggressive and unsolicited behaviour
exercised as the wrongly perceived imbalance in power. Nowadays, the emergence in
technology has made bullying activities occur with the utilisation of digital technologies as
well. There might be bullying activities involving the usage of social media networks, or even
through emails and text messages. The events has not refrained itself to just physical or
verbal tormenting but also has spread to other mentally ways of harassing people that have
reflected on affecting the psychology of the people. The concept of bullying and
cyberbullying is much different, and the psychological effect of them has been modified as
well. The following section would thus analyse the researches based on the commonness of
cyberbullying along with the associated psychological outcomes of self-esteem in the human
being and the coping mechanisms like a problem-focused coping mechanism.
Review of the literature on the prevalence of cyberbullying
According to Lee and Shin (2017), the studies have provided investigations about the
prevalence of the cyberbullying. The penetration of the factors associated with the
cyberbullying incidence. The authors have conducted a cluster sampling method that
represented the sample taken from 4000 Korean adolescence people. According to the
conducted sampling interview, it was found that the maximum number of people in the
selected sample size were involved in cyberbullying as the bullies. Also, the least percentage
belonged to the people who are bullied. Based on the identification and the obtained result
from the conducted interview, it was found that the prevalence of the occurrences of
cyberbullying was taking place through the variable social network services or SNS. The
availability and the mechanism of the SNS factors provided the bullies with the tools to
continue the bullying activities as well. More than the percentage of the people found to be
the sole victims in this system, and there were also a certain percentage of people found in the
sample taken and found to be acting as both bullies and the victims. Therefore, the prevalent
commonality found in this regard clarifies that the victims were also the bullies. This could
be a coping mechanism as well for the victims to be the bullies and torment the others as
well.
Review of the literature on cyberbullying and the psychological outcomes like self-
esteem
According to the author Palermiti, Servidio, Bartolo and Costabile (2017), it was
found that mostly the student who were related to experiencing the effects of cyberbullying
posed as the victims in the scenario. They also posed as an offender were reflected to have
much lower self-esteem than the others. This is an alarming issue that was found to be a
repercussion of the associated psychological outcomes of the survey. The study was
conducted by the author to find out the relevance of the entire issue to find out or examine the
level of self-esteem in adolescent students. Due to this, it was found that the statistical