Consumer Purchasing Behavior for FMCG Products - Desklib

Running head: CONSUMER PURCHASING BEHAVIOUR
Consumer Purchasing Behavior

CONSUMER PURCHASING BEHAVIOUR 2
Table of Contents
Introduction.................................................................................................................................................3
Background of consumer buying behavior..................................................................................................3
Needs and wants that led to purchasing of FMCG product (Head & shoulders shampoo that is the product
of P&G Company).......................................................................................................................................3
Alternatives and narrow down the attributes of the FMCG product that satisfy the needs or wants............4
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

CONSUMER PURCHASING BEHAVIOUR 3
Introduction
The shampoo is a personal hygiene product that is significant in daily needs. It feeds consumer’s
psychological needs because it cleans the hair and facilitates other additional advantageous like
declining dandruff, conditioning, nourishing, and moisturizing (Chauhan, and Parmar, 2017).
This report focuses on the needs and wants that led to purchasing of FMCG product. It also
evaluates the Internal and external sources of information. This report describes the alternatives
and narrows down the attributes of the FMCG product that satisfy the needs or wants. It also
analyzes the available purchase method and post-purchase behavior and satisfaction.
Background of consumer buying behavior
The consumer purchasing behavior differs from customer to customer. Some consumer involves
extensive bargaining and price conscious. There are some consumers who have leisure time to
shop whereas another type of consumers is amusing purchasers as they buy as per the
amusement and their understanding. There are certain consumers who focuses on pleasure-
seeking area of purchasing such as goodwill of product considerably persuaded the rate that a
consumer is wish to pay. Therefore, ordinary types of the purchaser notice the price, focuses on
quality of product and hedonism (East, Singh, Wright, and Vanhuele, 2016).
Needs and wants that led to purchasing of FMCG product (Head & shoulders shampoo
that is the product of P&G Company)
The initial stage is recognition of the problem. This phase can initiate from easy process as a
requirement is washing hair and in more precise terms, necessitate for beautiful, soft and shining
hair hence, the end way is cleaning hair. The need can create in case friend refers ‘Head &
shoulders’ product and states that it is good and beneficial while used by them. It can be
spontaneous purchasing decision in which the requirement generated while; consumer perceives