Contemporary Business Environment: Analysis of Apple Inc.

Contemporary business
environment

Table of Contents
Introduction......................................................................................................................................2
Main body........................................................................................................................................2
conclusion........................................................................................................................................7
References........................................................................................................................................8

Introduction
Contemporary business environment refers to the business environment for the same
period or for present time. Under it the business has vast competitive market and the business
man has to understand the needs and requirements business has to fulfil to survive in this
dynamic business environment. In this report Apple Inc. is taken as organization. The detailed
discussion of internal and external environmental factors affecting the company is done in the
below report. The environment in which business operates is dynamic and very challenging. So,
it is not easy for the businesses to survive in such a changing business environment (Fedosova,
Kheyfits, and Ilyina, 2016). Every business has to analyse the overall external and internal
factors effecting the business. And has to consider these factors while implementing the business
strategies into action.
Main body
Mobile phone industry is one of the fastest growing industry in the world. With the
increased need of communication, the use of mobile phones has also been increased, the mobile
phone industry has been dynamic since its origin due to technological upgradation from time to
time. They had become more handy, affordable. The change in technology has a great impact on
this industry (Hioki and Ding 2018). The mobile phones has become an integral part of
individuals life and thus this industry is very high demanding due to change in peoples