Managing Innovation in Business - PDF

Added on - 04 Oct 2020

  • 12

    pages

  • 3306

    words

  • 8

    views

  • 0

    downloads

Showing pages 1 to 4 of 12 pages
Managing innovation inbusiness
EXECUTIVE SUMMARYInnovation is the method of translating of ideas and plans into goods and services. It isthe initial stage of product producing in the market. Without innovation, business cannot getsuccess. It is the practical result of theory plan, which is profitable for organization. Technologyis a supporter of innovation. It takes place via production of more effective services and goods,processes, and technologies. It is a significant model for originality and effectiveness.Virgin Mobile is an electronic medium. It provides low cost handsets compared to itscompetitors. It produces HD TV channels, mobile phones, products packages etc. Mobileindustry launches different products with unique technologies. Its strengths are low costproducts, the newest technologies, advanced technical products etc. Virgin mobile is a UnitedKingdom company, which provides less expensive smartphones and broadcast services.This report is about organization’s innovation conditions of 2016. In this year, it producesnew app phones like video calls, snap chats etc. Virgin media is the biggest organization in theelectronic world and its technologies are good to competitor. Organization produces the newesttechnological phones and beat competitors.Virgin mobile is latest and less expensive communication smartphone. It uses the newesttechnologies to meet users’ requirements and satisfied them. With the help of technical support,this organization can produce good and advanced products and services.
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1a) Industry Overview...................................................................................................................1b) Organization existing Innovation Performance and Capabilities...........................................2c) Industry in 2016......................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONInnovation is the process of translating an idea and invention into products and servicesthat makes value. In organization, innovation is the result of idea applied by business in order tosatisfy customers future needs and expectations (Biemans, 2018). It includes producing goodsand services, business models or improved methods for manufacturing products and services.Virgin Media is in the electronics sector of United Kingdom. It provides smartphones, television,land lines etc. Firstly, report will discuss about this organization and industry’s overview. Later,it will explain about existing innovation performance and capabilities of an organization. Lastly,it will describe industry’s position in 2016.The main objectives of this report is shown successor innovative factors of a growing organization Which is Virgin Media. It is a more effectiveindustry of electronic sector.MAIN BODYa) Industry OverviewThe mobile industry includes cell phones and handset manufacturing for their segments incomes.Mobile industry is one of the world’s largest market areas. The objectives of this industryprovide instant information between people. With technologies' innovation, different phones areavailable in the market. Smartphones is the biggest research result of this industry. Apple Inc,Samsung, Google, Virgin etc are few names of the mobile world.The Organization and its Innovation History-Virgin Media Limited is organization of United Kingdom, which provides cell phones,television and internet connection. It is not a part of Virgin Mobile company. It was formed inMarch 2006. In the same year, company purchased Virgin Mobile and offered television,internet, cell phones and land-line telephone services (Dodgson, 2018). Virgin Media operatesown fibre-optic network services in the home country. It is not available everywhere. In the endof 2006, it had become the first provider of United Kingdom to offer land-line phones, mobileservices and television and broadband services. It competes primarily in broadband services withTalk Talk and BT Group and in mobile with Vodafone, EE etc. Its origins depend on Telewestand NTL and after some time they merged. NTL adopt the name 'Virgin' after its merger withTelewest and after few months, Telewest announced it would like to change its name again andfinal name is 'Virgin Media Inc.' It is continuously make planing to capture more market sector
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document