Contemporary Business Environment

Contemporary Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Market structure for EasyJet in UK.........................................................................................3
2. Economic factors affecting the business of EasyJet in UK.....................................................4
3. Impact of Brexit on the business operations............................................................................7
4. Analysation of impacts due to the Covid- 19 pandemic over the business of the company....8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Internal factors and external factors such as supply, demand, employees, customers etc.
collectively for a business is called its business environment. This project talk about the current
business environment of EasyJet company which is an airline company of UK. In this project the
companies market structure in UK is discussed, highlighting how Covid 19 pandemic has
affected it. With help of this project the economic factors affecting the business of EasyJet in UK
are elaborated. This project also discusses the impact Brexit has had over the business activities
of EasyJet company and also provides perditions to the near future affects of Brexit on EasyJet.
The main aim of this project was to analyse the main impacts of the Covid 19 pandemic over the
business of the company in UK. This project concludes with the current situation of the company
in this difficult times.
MAIN BODY
1. Market structure for EasyJet in UK
Easy jet has been in the top of the market stock since the year 2000. It has build up its
name as the most efficient and lowest cost European carrier. EasyJet is proving its services in the
more than over 400 routes in UK and abroad. There has been various factors affecting the
business financial performance of EasyJet in UK market of airlines (Wang, Zhu and Fan, 2018).
In the resent time the biggest factor that has affected almost all the businesses has been Covid -
19 pandemic. This pandemic has cause global recession all over the world. Due to this the prices
of airlines have increased a lot. This is due to maintenance social distancing among the
customers. This was the case when the flight where started back. For a certain all the flights
where cancelled for around one or two months. Result of which EasyJet had to fire its employees
in order to cut their costs. Since, that period it has been very difficult for airline companies
including EasyJet to carry on its business. Thus, the companies had to start charging high prices
(Ciliberto, Murry and Tamer, 2020).
Apart from the Covid 19 crisis the company used various factors for development of its
market structure. EasyJet was seen to be using internet services in order to maximize the
utilization of their assets substantially. These assets where mainly its aircraft's. This effort of