Impact of Brexit on EasyJet's Business Operations

Contemporary Business
Environment

ABSTRACT
As per this report is can be said that business environment affect the performance & and
productivity of the company whether it is internal or external business environment. It is
necessary to analyse the contemporary business environment which can help to manage each and
every operations and provide the smooth functioning of all the task and activities. The Main
motive of this report is to analyse the market structure which can help to analyse the nature of
cost, market share and market growth of the organisation. This report also identifies the impact
of economic factors on the business operation. Apart from this report discuss the impact of
Brexit on the business activities and performance of the organisation and lastly, impact of Covid
19 pandemic on the development and growth of the organisation and its consequences analyse.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
DISCUSION AND ANALYSIS......................................................................................................4
1. Explain the market structure in the UK within which EasyJet operates............................4
2. What are the economic factors within the UK that affects the business of EasyJet?.........6
3. What are the likely impacts of Brexit on the business operations of the company?..........8
4. Analyse the impact COVID-19 is likely to have on the business of the company?...........9
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Contemporary mainly belong to the same period of time & on the other hand business
environment generally define the massive level of competition in the market that constantly
change as per the current scenario. It is necessary for the business owner to understand the
requirement of the business so that they can easily develop the market and gain more positive
response. Business environment are two types that can influence the business directly like
internal business environment and external business environment. These business environments
are also known as micro business environment and macro business environment. This report
discuss about the aviation sector of the UK that is considered the most reputed industry and the
business environment provide the direct influence on it. For this report, EasyJet organisation is
considered that is one of the fastest growing companies comes under the airline industry. EasyJet
is British multinational airline group that provide their service at low cost. This organisation
established in 1995 and headquarter situated in Luton, UK. The main motive of this report is to
discuss about the market structure and identify the economic factors within the UK that affects
the business of EasyJet. This report also discuss about the impacts of Brexit and COVID-19 on
the business operations.
MAIN BODY
DISCUSION AND ANALYSIS
1. Explain the market structure in the UK within which EasyJet operates.
Market Structure defines the characteristic of the market and mainly focus on those
factors that mainly define the nature and trends of the market as per the current market situation.
It determines the various factors like competition, price strategy, market share and market
growth of the existing businesses organisation. Market structure of the EasyJet is big and it
operate their business domestic & internationally and provide their services over 1000 routes in
almost 30 countries through affiliate airlines. In this organisation more than 14000 employees are
working (Aarikka-Stenroos and Ritala, 2017 ).
The market structure of UK mainly focuses on the characteristic that can affect the nature of the
business activities. The description of various characteristic of market structure as per the
EasyJet are discussed below-