Contemporary Business Environment

Contemporary Business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describing the internal environment of the company............................................................1
Examining the external impact on company:.........................................................................3
Micro economic and insights into mobile industry................................................................5
COCNLUSION................................................................................................................................7

INTRODUCTION
Business environment is the sum of internal and external factor which affect the business
in both ways. Therefore, changing at a fast pace are that changes which needs to be evaluated
and develop a strategy that In order to cope up with the changes. That is why, the company has
to develop logical and reliable business strategies that further supports the planning and helps to
take better decision as well. The chosen mobile company for this project is Virgin mobile which
is the wireless communication brand which offered the services at worldwide level. Further, the
entire report also highlights contemporary business environment and also helps to gain
knowledge related to same. Further, the present study describes different models used to
determine the internal and external environment of the company. Further, it also examines how
and why the selected firm needs to audit their external and internal business environment.
MAIN BODY
Describing the internal environment of the company
As the foundation of the organization's internal environment, which plays an important
role to shape the managerial behavior. It is quite important for the Virgin mobile to keep analyze
the internal business environment (which include culture, members, strength and weakness) that
directly influence the decision of the organization (Leiber, Stensaker and Harvey, 2018). That is
why, SWOT analysis is used that helps the business to determine the internal environment of the
company in order to identify its strength, weaknesses, opportunities and threats, these are as
mention below:
Strength: Virgin Mobile is one of the leading global mobile service providers and it
reflect that the company has a brand image at internal level. Further, the company operates at
different countries such that Australia, UK, Colombia, Ireland, Saudi Arabia, United Arab
Emirates, Poland, South Africa etc. Therefore it clearly shows that the company has a brand
image in the international level and serve its operations at world level (Nash, Manning and
Heiser, 2019). Another strength is, Virgin Mobile provide good service center and website which
has its own advance features that includes paying bills, recharge etc that ease the work of
customers which saves time as well. Moreover, the quoted firm also provide cheap call and data
rates that directly helps to attract wide range of customers towards it.
Virgin Mobile has a strong backing of Virgin group which increases the financial
performance of the company and also raise the brand image at internal market as well. On the
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other side, Virgin Mobile also has a partnership with the leading telecom companies at
worldwide such as Sprint (USA) and Tata Teleservices (India) etc. Moreover, the company also
have a strong IT professionals who work with a great commitment in order to give the best
quality of services to their customers so that they will also provide the services or products which
actually customers needs (Menga and et.al., 2015).
Weaknesses: The company's marketing technique is so poor and that is why, it has a
limited brand visibility and awareness as compared to other leading global telecom brands. This
is consider as a weakness because it affect the brand image of the company in negative way as
well as its financial performance as well. Moreover, company also faces operational issue in
many countries such that India, Singapore that affect the brand image in adverse way. Moreover,
the company also have a lot of communication gap between every stakeholders and as a result,
the organization's operational performance got affected (McDONALD, 2016). On the other side,
the company have a bad transportation facilities which means that the products are not delivered
on time and as a result, it affect the overall market in opposite way. Thus, due to not having
effective promotional strategy, and operational issue affect the business In adverse way.
Therefore, it creates negative impression upon its customers as well.
Opportunities: The Virgin mobile is consider the fast expanding cellular market along
with tie- ups which further boost the brand image of a Virgin Mobile at international level.
Further, another opportunity or the company is to comply with the latest and low cost
technologies because it helps to boost the services and also run the business at further level of
success (Gürel and Tat, 2017). As per the modern trend or era, every company has to adopt the
advance technique so that it will helps to save the time and also assist for the smooth functioning
of a business. In the same way, quoted company has a brand image and good financial
performance, so adopting new and advance technique will also boost the services and raise the
brand image as well. In addition to this, another opportunity is more branding and visibility by
using joint venture in order to enter into new market so that it also grab further opportunities for
the future as well (Puyt, Lie. and de Graaf, 2017). Therefore, these shows the better future
opportunities which will leads the business towards further level o success.
Threats: The company faces biggest threat with high competition in the market such that
UK occupies the highest market share in the telecom industry, in which every company sell its
products and services at reasonable price in order to keep attracting wide range of customers. In
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