SWOT Analysis and Service Marketing Challenges Faced by Virgin Holiday

Principles of
marketing

Contents
INTRODUCTION.....................................................................................................................................3
TASK......................................................................................................................................................3
Discussing the SWOT analysis of company...................................................................................3
Identification of the Weakness and Threat which can be faced by the organisation..................5
Analyse the threats through the lens of principle of service marketing......................................5
CONCLUSION.........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
The marketing refers to actions which is taken organisation for attracting large base pf
customers in order to offer them product and services of company through help of high-
quality messaging. The marketing term defines to association of activity, procedure of
creating, delivering and communication the products and services which offers value to
customers, clients, partners etc. There is study of consumer behaviour, strategic planning
which is involved in principles of marketing (Morgan, N.A and et. al., 2019). The main
motive of marketing is to make analyses of customer demand and needs. The following
report is based on the Virgin Holiday. This is company which is owned by the virgin group
that offers holidays globally with destinations. In 1985 the company was established
Headquartered in Crawley, England, UK. In the report it will discuss the SWOT analysis on
selected company and key service marketing challenge faced by them. Further, this report
will focus on evaluating threat through lens of principles of service marketing along with this
recommendation is provided in order to overcome with challenges.
TASK
Discussing the SWOT analysis of company
SWOT analysis refers to a tool which company take use for evaluating what the
company can do in best way along with develops effective strategies for the future. The prime
aim of conducting SWOT analysis is to benefit organisation in context to Virgin holidays for
developing full awareness regarding all elements that are involved in making of decision. The
strength and weakness are internal and opportunities and threats are external factors which
affects company and assess current and future potential. This framework also helps in
evaluating company competitive position. In context to Virgin Holiday the SWOT is been
done-
Strength- It helps in describing what an organisation excels and what separates from
competition.
 Brand name- In context to virgin holiday it has strength of strong name in countries
like UK, USA and Australia. The company name is enough in promotion of product
and making successful brand in market. The company with have advantage of getting
good recognition and publicity without making more advertisement as it offers quality
products and services (Gupta and et.al.,2019).