Contemporary Business Issues: Impact of Artificial Intelligence on Amazon, UK Economy, and Society

This report discusses the impact of artificial intelligence on Amazon, UK economy, and society. It covers the role of stakeholders, stakeholder relationship, analysis, and management, engagement, challenges, and strategies. The report also highlights the challenges faced by Amazon and strategies to overcome them.

Business Issues

Table of Contents
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Impact of artificial intelligence on Amazon................................................................................................3
Impact of artificial intelligence on the UK economy...............................................................................4
Impact of artificial intelligence on the society.........................................................................................5
Stakeholders relationship.............................................................................................................................7
Stakeholders analysis and management.......................................................................................................7
Engagement.................................................................................................................................................8
Challenges and Strategies............................................................................................................................9
Recommendation.......................................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12

Introduction
Organizational success is the main concern of the owners and other managerial people so that
their organization work properly & maintain their market position for long time period but now
organizations are facing some contemporary issues which can affect the performance and
productivity of the businesses. Basically contemporary issues are considered as those issues
which currently influencing the performance of the individuals, group members and organization
(Afolayan, 2021). Contemporary issues can provide adverse impact on the performance of the
organization so there is a need to resolve these issues so that organization can effectively
enhance their technological environment and maintained their regular. This report is based on the
Amazon which is containing as the most famous American multinational technological based
Organization established in the year 1994 and its headquarters situated in Washington, US. This
assessment will taken artificial intelligence as a contemporary issue and this report will discuss
about the impact of artificial intelligence on Amazon, UK a economy and society. Moreover, this
assessment will determine the role of stakeholders views, identify the stakeholder relationship,
determine security Analysis and Management and analyze e engagement, challenges and specific
strategies. Lastly, this assessment it will provide some recommendations.
Main Body
Impact of artificial intelligence on Amazon
Artificial intelligence has both beneficial and harmful effects for Amazon. As a result,
businesses are adopting this technology to supply the goods and services that people desire
without having to communicate directly with them. Technology can deliver software and items
that contribute to the amount of sales. Amazon is the leading Artificial intelligence - based
provider since it handles all consumer inquiries and conducts market research. Many additional
speakers have been released by the organization. Alexa is a sophisticated artificial intelligence
technology that communicates with Google about what customers want to see and hear. Artificial
intelligence is an excellent way to interact & participate in social networking all around the world.
Amazon is able to recognize what its buyers are seeking for and how they can build a simple way to reach

the public using AI technology (BittarRodrigues&Prideaux, 2018). It's a class of computational
technology that gathers data and improves deep learning in a more efficient manner. It's utilized to figure
out what people are seeking for and what precise products they're shopping for. The company is having
problems with Ai in terms of security, personalization, outsourcing, and database management.
Customization services are expensive, and most consumers cannot afford to pay such a large sum. As
Amazon collects information from customers, the issue of security is a major worry. The assistants have
access to people's emails, social media accounts, galleries, and any other electronic network customer’s
use, which violates their privacy. Amazon is also dealing with issues of trust & accountability when it
comes to sharing data, as this information might be hacked and used for a variety of purposes. As a result,
innovative strategies are required to ensure a safe future. AI is an effective technology which can helpful
to improve the leadership and management activities & operations in Amazon. Some specific issues in the
Amazon is considered such as personalization exceeds security, protection, the agent helper, policies trust
and negotiating team. All of these difficulties are related to the data that Amazon collects through gaining
access to people's personal accounts, which is not a good approach for maximizing the positive influence
of technology. Customers often want their personal information to be safe and secure, but artificial
intelligence doesn't always provide. Also, while Alexa acts as an agent to answer people's comments, it
makes it difficult for buyers to discover solutions for complex problems questions, resulting in a lower
degree of satisfaction (Brevini&Swiatek, 2020).
Impact of artificial intelligence on the UK economy
Our research shows that the benefit of artificial intelligence (AI) in boosting and expanding
what organizations can accomplish now is enormous, if not greater than the effect of automation.
It demonstrates how significant AI will be in revolutionizing companies, people's opinions &
societies as a whole. According to McKinsey Global Institute (MGI) research, despite transitory
obstacles that must be addressed, AI technologies can provide a large positive influence on
productivity and profitability, as well as provide broader societal advantages such as better
longevity & health. The United Kingdom has been regarded as a global leader in wellbeing
technologies (Carmenta,Coudel& Steward, 2019).
The United Kingdom also considered as the highest prevalence of artificial Intelligence startups
with in health, medical, hospitality, retaining , e- commercial and technology sectors in Europe;

admittedly, the government is attempting to scale up the opportunity by introducing the "grand
challenge" for better health care analysis and improved medical diagnostics, prevention, and treatment.
Nonetheless, AI adoption is still in its early stages, and there are doubts about how vast the potential is
and how much of it the country will be able to exploit in terms of economic advantages and other
benefits. At the corporate level, the contradictory hurdles to growing AI that researchers observe in the
macro UK context are mirrored. The UK economy will be the ultimate benefit if businesses can unleash
their own productivity and expand through AI while also establishing a blossoming ecosystem of talent &
collaborations to sustaining them in the long run. If businesses succeed in growing AI and reaping
productivity gains, the governments will have concrete reasons to believe in the technology's strength and
grasp what it can accomplish. This could motivate the government to invest even more in AI skills, which
would then trickle down to the commercial sector. Artificial intelligence applicable is providing the
positive impact on the economical development of the UK economy and companies of UK also
demonstrating their participation to improve their business operations all around the world so that UK
economy level is booting positively. Artificial intelligence technologies are helpful in various types
of activities like clearly reorganization of the companies issues to resolve across the effective
value chain of management, investment in the change management, investing in both new &
existing talent (Chang & Vo, 2020).
Impact of artificial intelligence on the society
The world is changing as a result of artificial intelligence. Intelligence is a really disruptive
technology for far benefits, from making our lives simpler with internet search predictions,
virtual assistants, and face recognition logins to facilitating breakthroughs in healthcare, spotting
pandemics, and helping alleviate starvation (Classen, 2020). Here are five examples of how
artificial intelligence is demonstrating its usefulness. Artificial intelligence has had a mostly
good impact on society thus far, making advances which have made life better for us humans,
from becoming able to properly gather and analyze information across many industries to
improving our daily activities with digital & personal assistants. In United Kingdom, artificial
intelligence is considered as the one of the most effective technology which can helpful to
improve the development of the society, organizations and also people. In United Kingdom, most
of the firms want to increase their productivity. According to the report, artificial intelligence has the
potential to embrace technology by 40% and profitability by 38% on average. Individuals can continue to

concentrate on what actually matters because many responsibilities have been removed from their hands.
Not to mentioned that they can devote their full attention to the activities that they appreciate and are
proud of. Artificial intelligence is helpful to enhance the society level and useful in many activities such
as increase the productivity level, reduce the human, resources related risk, improve the future police,
enhance the usages of technologies & evolve the infrastructure of the society. Artificial intelligence also
provide some adverse impact on the society like enhance unemployment because machines replace
manpower, humans are becoming more lazy because of technology (Joyce, 2016).
Role of stakeholders views on strategic directions of the organization
Stakeholder is someone who cares about the company, its IT services, or its projects. They
could be company personnel, suppliers, vendors, or any other associate. They're all invested in
the organization. Stakeholders also can be investors in the firm, and their activities have an
impact on the company's success. Such a stakeholder is crucial as it determines the company's
future as well as its day-to-day operations. In context of Amazon organization, there are various
types of stakeholders are involved in this large organization including internal stakeholders &
external stakeholders (Parsons, Maclaran&Chatzidakis, 2017).
All these types of stakeholders are playing specific role in order to maintain the goodwill of
the Amazon. Some appropriate roles which are performing by stakeholders like maintain proper
chain of command, direct the management, help on decision making, corporate conscience and
others. Stakeholders of the Amazon are responsible to take an appropriate actions related to the
this contemporary issue so that stakeholder can provide proper is strategic direction to the
Amazon in order to overcome the consequences of the contemporary issue and generate the
positive aspects of the issue. Stakeholder of the Amazon are liable to participate in various
activities of the coma like Stakeholders have legal decision-making authority & may also be
able to influence project timing and budgeting. Most project stakeholders have commercial
duties, such as educating developers, investing initiatives, determining schedule constraints, and
establishing key milestones. In order to solve the contemporary issue in the company,
stakeholder can effectively concerned about some specific activities so that they can enhance the
awareness about the artificial intelligence technology in the organization to that all members can
effectively adapt the change and support we stakeholder to resolve the contemporary issue.

Stakeholders relationship
The purpose of managing the relationships with various stakeholders & also communities is
known as stakeholder relationship management. The term "stakeholder management" is
commonly used, but it's crucial to remember that you're handling the relationship, not really the
stakeholder. Stakeholder relationship management is a concept that concentrates on those
interactions, that is important because positive, long-term stakeholder relationships are at the
center of business initiatives (Salm, Da Silva Neto& Pamplona, 2021). In order to maintain the
stakeholder relationship in the Amazon, there are some specific techniques are adopted by
stakeholder to improve the healthy and positive relationship. Some specific strategies like clear
and proper communication, group the stakeholders, gain the trust level of stakeholders, meet up
with those stakeholders who are resistance to change, utilize data management system in order to
summaries the effective information etc.
Stakeholders analysis and management
Stakeholder analysis is considered as the systematic process which can help put to
collecting and also analyzing be useful and quantitative information in order to determine the
interest level of the individual in order to implementing the effective Strategies and plans. On the
basis of this report, stakeholder analysis is considered by all the participating stakeholder so that
they can effectively resolve the challenges of the artificial intelligence. As for the present
scenario, Amazon is considered as the leading brand which is operating their business activities
all around the world. Stakeholders of the Amazon are considered the stakeholder analysis in
order to maintain the information and also considered the process of mapping analyzing interest
of stakeholders. There are three steps are involved in the stakeholder analysis which can help us
to maintain key management system. All these three steps of stakeholder analysis such as
recognize the key stakeholder & their interest whether it is positive or negative, identifying the
influence & impact of each and every stakeholders and determining specific strategy to engage
the stakeholders. All these steps are helpful to improve the management system in the

organization so that it all the asset holders can were collectively in order to resolve the
contemporary issue (Srinivasan, 2021).
Engagement
Stakeholders are helpful to improve the engagement among the employees so that all the
employees of the Amazon can work collectively referred to achieve be common objective of the
organization. Stakeholders of the company need to improve the awareness about the high level of
technologies so that people can effectively adopt the change and assess the advanced level of
technologies in their regular operations. There are various activities considered by the
stakeholder in order to improve the involvement and engagement of the each and every staff
member of the Amazon. Explanation about these amazing activities are adopted by the
stakeholders of the Amazon are as follows -
 Empower people – stakeholders are helpful to empower the employees so that all the
employees can effectively in hence the core competencies of the people. Stakeholder can
involve the people in the decision making process.
 Formulate sustainable change – The involvement of stakeholders are helpful to
improve the long-term sustainability rate of the organizations at the full marketplace
whether they are internal stakeholders or external stakeholders.
 Creating relationships – stakeholder are helpful to enhance the relationship among the
employees and also so both the level of existing relationship and create positive and
healthy new relationship with the employees and other organizations (Syed& Tariq,
2018).
 Build a better organizational environment - stakeholders are liable to bring change in
the organization and also encourage the people so that they can effectively resolve their
issues. Stakeholders also responsible to create positive working environment and also
develop the corporate social responsibilities.
 Increase productivity - stakeholders are r generate specific Strategies and also provide a
strategic directions to the Amazon so that company can effectively reduce their
contemporary issues and get the new opportunities for the success.

 Improve knowledge & competencies of employees – Stakeholder can be considered as
the valuable sources of the data and information for the organization so that company can
get appropriate data and information about their competitors.
Challenges and Strategies
In this time, companies are facing various types of challenges in order to sustain the
organizations at the whole market place. Amazon is a large corporation and also technological
based organization which mainly concerned about the technologies in order to complete their
regular task and interact with the people. The prime motive of this report is to focus on the
contemporary issue which considering why the manager of the Amazon so that manager can take
an appropriate steps and adopt a specific leadership and management style in order to overcome
the challenge (Tomislav,2018). On the basis of this assessment, it is identified that there are
various challenges are facing by the Amazon but in context of this report; artificial intelligence is
one of the most appropriate challenge which is considered by the manager. Company is looking
forward to improve applicability of the artificial intelligence so that company can effectively
resolve their issues and interact with the people effectively with the help of innovative and
creative technologies of the artificial intelligence. There are various advantages of artificial
intelligence which can help to enhance the innovativeness and applicability of the Amazon.
Basically, Artificial intelligence is very much about creating a platform that can engage a huge
number of participants at once. Many current IT companies employ this technology to gain
access to the customer data and search histories. It is a software application, or more accurately,
a machine language, that collects data and provides insight into what users are searching for
&searching for on a regular basis. In today's technology environment, it offers numerous
advantages and configurations to the organization. Artificial intelligence can help with issues
like as engaging with buyers, getting their evaluations or feedback& responding to their
questions. Stakeholders, manager and other super wiser need to pay more attention on the
contemporary issue because artificial intelligence is helpful to improve the effectiveness and
profitability of the organization but apart from this artificial intelligence also providing some
issues and challenges related with the payment, payment security, technological error, providing
the greatest items for customer happiness & failing to be certain when analyzing what their

customers want. All of these repercussions combine to create a poor impression of Amazon's
business operations.
Strategies
Stakeholders and managerial department of the Amazon are liable to create an appropriate
strategy in order to solve the contemporary issue and challenges with are facing by the
organization because of artificial intelligence. In order to resolve the challenges which are facing
by the Amazon in context of artificial intelligence, stakeholders and manager of the company
need to formulate strategic management plan so that they can work appropriately as for to solve
this challenge. It's a fantastic approach to make work easier & find an appropriate solution.
Organizations are required to make proper use of high level of technology with the full consent
of legal protocols and procedures (Wadhwa, Vashisht&Phutela, 2020). The current modern
environment is primarily focused on increasing the use of robotics while decreasing the usage of
labor, which is not a permanent or successful manner of working. Human psychology, not robot
psychology, will be better understood by humans. They are used to make work easier, but they
are ineffective since they can only be performed by employees who put forth considerable effort
in providing the greatest possible service to the organization. Stakeholders need to prepare
specific scientific and problem solving technique like algorithm and heuristic method to solve
the problem. Apart from this, problem solving agent also helpful to solve the challenges of the
artificial intelligence because problem solving agent is also considered as the gold driving agent
which mainly concerned about the satisfying the goals. All of this is machine and robotics jargon
that can change depending on the demands and circumstances of human existence. Amazon
needs to concentrate on artificial intelligence with much more transparency & encourage and
assist.
Recommendation
In order to solve the contemporary issue related with the artificial intelligence, Amazon
need to adopt the automated Technology like robotic system which can helpful to improve the
effectiveness of the Amazon. It is recommended that, organization need to adopt a specific
strategy like flywheel strategy, which is based on reversing energy & maintaining momentum.
Amazon intends to make fewer attempts in converting energy in order to kick-start artificial

intelligence with this strategy. It is advantageous for long-term survival. Besides from all of the
pledges & other uses of artificial intelligence throughout Amazon's stores, there are a few
challenges that must be overlooked for the company's future. Artificial intelligence has been used
by Amazon. Customer access, problem solutions, and delivering the finest taste & preference are
all advantages of AI technology, making their investigation worthwhile. Stakeholders of the
organization need to maintain the inclusive growth of the organization and also in ns3
sustainable development. Apart from this it is recommended that is stakeholder need to creative
human-Central value & fairness and also improve the transparency and improve the transparency
and explain ability about their strategy to their staff members. Amazon might tackle these
problems by developing a standardized protocol for privacy control and a platform for direct
consumer connection. It is crucial for the company's future success, as competition has increased
and individuals are becoming more attentive of their purchase decisions.
Conclusion
According to this assessment, it can be concluded that contemporary issue can create
specific problems in the regular working operations of the organization so it is necessary for the
stakeholders and other participated members to co-ordinate with each other in order to resolve
the issue. The contemporary issue is taken as a artificial intelligence because it can be provided
various types of challenging situation related with the data protection and security where it is
necessary for the stakeholders and manager to apply stakeholder analysis, maintain proper
management system, build the positive stakeholder relationship, enhance the engagement and a
specific strategy in order to solve the challenges.

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