Contemporary Business Issues: Impact of Artificial Intelligence on Amazon, UK Economy, and Society

Business Issues

Table of Contents
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Impact of artificial intelligence on Amazon................................................................................................3
Impact of artificial intelligence on the UK economy...............................................................................4
Impact of artificial intelligence on the society.........................................................................................5
Stakeholders relationship.............................................................................................................................7
Stakeholders analysis and management.......................................................................................................7
Engagement.................................................................................................................................................8
Challenges and Strategies............................................................................................................................9
Recommendation.......................................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12

Introduction
Organizational success is the main concern of the owners and other managerial people so that
their organization work properly & maintain their market position for long time period but now
organizations are facing some contemporary issues which can affect the performance and
productivity of the businesses. Basically contemporary issues are considered as those issues
which currently influencing the performance of the individuals, group members and organization
(Afolayan, 2021). Contemporary issues can provide adverse impact on the performance of the
organization so there is a need to resolve these issues so that organization can effectively
enhance their technological environment and maintained their regular. This report is based on the
Amazon which is containing as the most famous American multinational technological based
Organization established in the year 1994 and its headquarters situated in Washington, US. This
assessment will taken artificial intelligence as a contemporary issue and this report will discuss
about the impact of artificial intelligence on Amazon, UK a economy and society. Moreover, this
assessment will determine the role of stakeholders views, identify the stakeholder relationship,
determine security Analysis and Management and analyze e engagement, challenges and specific
strategies. Lastly, this assessment it will provide some recommendations.
Main Body
Impact of artificial intelligence on Amazon
Artificial intelligence has both beneficial and harmful effects for Amazon. As a result,
businesses are adopting this technology to supply the goods and services that people desire
without having to communicate directly with them. Technology can deliver software and items
that contribute to the amount of sales. Amazon is the leading Artificial intelligence - based
provider since it handles all consumer inquiries and conducts market research. Many additional
speakers have been released by the organization. Alexa is a sophisticated artificial intelligence
technology that communicates with Google about what customers want to see and hear. Artificial
intelligence is an excellent way to interact & participate in social networking all around the world.
Amazon is able to recognize what its buyers are seeking for and how they can build a simple way to reach

the public using AI technology (BittarRodrigues&Prideaux, 2018). It's a class of computational
technology that gathers data and improves deep learning in a more efficient manner. It's utilized to figure
out what people are seeking for and what precise products they're shopping for. The company is having
problems with Ai in terms of security, personalization, outsourcing, and database management.
Customization services are expensive, and most consumers cannot afford to pay such a large sum. As
Amazon collects information from customers, the issue of security is a major worry. The assistants have
access to people's emails, social media accounts, galleries, and any other electronic network customer’s
use, which violates their privacy. Amazon is also dealing with issues of trust & accountability when it
comes to sharing data, as this information might be hacked and used for a variety of purposes. As a result,
innovative strategies are required to ensure a safe future. AI is an effective technology which can helpful
to improve the leadership and management activities & operations in Amazon. Some specific issues in the
Amazon is considered such as personalization exceeds security, protection, the agent helper, policies trust
and negotiating team. All of these difficulties are related to the data that Amazon collects through gaining
access to people's personal accounts, which is not a good approach for maximizing the positive influence
of technology. Customers often want their personal information to be safe and secure, but artificial
intelligence doesn't always provide. Also, while Alexa acts as an agent to answer people's comments, it
makes it difficult for buyers to discover solutions for complex problems questions, resulting in a lower
degree of satisfaction (Brevini&Swiatek, 2020).
Impact of artificial intelligence on the UK economy
Our research shows that the benefit of artificial intelligence (AI) in boosting and expanding
what organizations can accomplish now is enormous, if not greater than the effect of automation.
It demonstrates how significant AI will be in revolutionizing companies, people's opinions &
societies as a whole. According to McKinsey Global Institute (MGI) research, despite transitory
obstacles that must be addressed, AI technologies can provide a large positive influence on
productivity and profitability, as well as provide broader societal advantages such as better
longevity & health. The United Kingdom has been regarded as a global leader in wellbeing
technologies (Carmenta,Coudel& Steward, 2019).
The United Kingdom also considered as the highest prevalence of artificial Intelligence startups
with in health, medical, hospitality, retaining , e- commercial and technology sectors in Europe;