Contemporary Business Issues

This essay examines the impact of globalization on contemporary business issues, using Vodafone as a case study. It analyzes how external factors like socio-cultural, political, legal, ecological, technological, and financial environments influence Vodafone's operations and strategies in a globalized market.

Contemporary Business Issues in a
Globalized Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Discuss globalisation .............................................................................................................3
2. Impact of external environment on vodafone ........................................................................4
CONCLUSION ...............................................................................................................................9
REFERENCE ................................................................................................................................10

INTRODUCTION
There are many business issues that is been faced by different organisation in the world
economy. This is due to globalisation. It haws allowed business to expand their operation at
global level The companies expand their business like economy of scale, easy availability of
resources, different taxation system , and changes in the taste and preferences. The main reason
for globalisation is to identify organisation that are planning to go global or have implemented
their global operation (Crane, and Matten, 2016). If organisation implements their operations
in globally they have challenges to improves culture differences, non trade barriers , localisation,
meeting the standers to innovating the product and services. Al thought It is important that
fluctuation of the currency are influencing the business of organisation because its operating
behaviour on globalisation. globalisation is important to every organisation its implements their
effective techniques with respective behaviour. It helps to undertake organisation with
implements. It has expanded business operation in different countries . Globalisation effects on
organisation helps to sustain the market operation and expanding the business. In this case is
briefly about globalisation and its impacts on organisation . Also, briefly discussing about the
external factor that affects the organisation. In this factors included are socio- culture, political,
ecological, financial, etc. that affects the organisation globally. Fro this report organisation taken
is Vodafone .
MAIN BODY
1. Discuss globalisation
Globalisation is a process of interaction and interrelating between companies, people and
government with a respective reason. Globalisation is improves transportation and
communication in globally. Globalisation is a process of becoming a more interconnected world

or dominated by capitalist models. A term globalisation is all about that the organisation is faced
in order to expand their business in the overseas market. Globalisation is a process of integration
between the countries and their culture with each other. Cross border relations that organisation
operates their business with well condition is a part of globalisation. It included that
organisation increased global interaction that comes to growth of internation trade, ideas, and
culture (Welford, 2016). As apart of economic factor, globalisation involves good and services.
It is also included economic resources of capital , technology and data. Globalisation is a priority
for economic process of interaction and interrelating with aboard industries. It includes import
and export related business via different countries. This type of business are the better example
for the globalisation. Globalisation affect the market national regional and local level. If any
changes in international market its impact on various market of local regional and national.
Globalisation is a process of becoming a more interconnected world or dominated by capitalist
models. Globalisation impacts is that any competition on internation levels its have positive
impact on customer because they have variety of products. Company follows different types of
area laws that have different types of financial steps, also company stand with their planes with
have effective solution for financial problems. The rises of electronic payment system ,
including e- wallets, pre-pay and mobile pay , e-invoices also facilitate increased global trade. It
increases capital mobility that stimulus to globalisation. It is relatively straightforward for firms
to locate and invest aboard , and repatriate profits (Wetherly, 2014). The development of
complex financial products, such as derivatives, enabled global credit markets grow rapidly.
Globalisation impacts on different markets, individual, and organisation. It helps to sustain
business in goof of bad ways both. Globalisation changes different market segment of
organisation. It takes different level of organisation that follow the rule to stand in global
market. Global markets is affects to the market segments helps to understand different area of
market structure .
2. Impact of external environment on vodafone
 Socio – cultural - Their has been a great impact of globalisation on socio- culture
environment of different countries . its impact on different age, group, and society. Also
change in taste and preferences according to provided different variety of products. Socio
- culture environment affects on global business .there is one advantage for company,
they know about customer opinion, social mobility and attitudes to works. It help to

understand lifestyle choices for customer. VODAFONE is European company but they
change their policies according as per the local social factor. these impacts are based on
effective socio- culture (Bendell, 2017). This is change on their domain for flexibility on
its policy. It increase living stranded to communicate with each other and implement
different plans. Implementation new ides that change totally the behaviour of local
consumer. its affected on socio- culture impacts . VODAFONE must show flexibility in
its policies pertaining to the local culture. Globalisation impact social culture because its
a primary factor to run a business. According to customer taste and preference is decided
to how organisation is stable that integrating on globalisation. Different process of
organisation that have authority to do sometimes new innovation on particular areas, if
the segment of product selling is high its directly impacts on customer effective selection
to chose their priority bases . Socio- culture factor always be a part of local market,
VODAFONE target this type of market and introduced new plans to local market
customer(Kopnina, and Blewitt, 2018). VODAFONE have so many competitors but its
effective marketing strategies and plan grab local customer directly, because marketing
strategies by advertisement is effective sets mind of customer.
 Political - Any organisation is affected by political factor. The progress of the
companies like VODAFONE as it has to develop infrastructure for the company to be
operational in a particular state . This company is depended political factors that they
operating their business. If any state have instability on political sectors it become hard to
operate establishment of good infrastructure for network. At the results is that company
take decision on to move their operative business to safe and stable state which have
different resources. To operate business there is different rules that company have to
followed. If any changes in political factors, Organisation also change their policies
according to political aspect. Its impact on customer taste and preferences to changes
their segment of products that affects on global market . Political impact on business is
not constant of a good way(Carroll, 2015). Different customer wants to different segment
of service, telecommunication industry have responsible for their industry that customer
have communicate with each other without any barriers or obstetrical. It helps to
improves political factors that impacts on business effectiveness. Different business and
state have different rules , it is important that follows rules and regulation by states is

give to organisation . It help to consistency run a business with effective political
environment
 Legal – legal factors solutions are trying to reduces their opponent by claim issues.
VODAFONE have many rivals . The legal issues like copy and other pirated issue are
claim by the rivals. Due to globalisation many countries have developed laws such as
heath and safety laws, data protection, and e- commerce. Globalisation legal fr Vodafone
should always be able to follow laws and regulation in order to increase profits and to
maintain a positive image in the market which will always helps in gaining the trust of
the customer. It has different anti-trust laws in wireless communication industry and
overall in the country . legal situation handling It directly impact on customer mind set.
Moreover company trustworthy goodwill in market make down by legal complains. It is
affects on customer trust that increases productivity of telecommunications services.
VODAFONE find this situation and reduces the problems of claim by the rivals Also
company restructured with new implementation and innovative ideas that reduces
business claim by the competitors. Also company removes obstetrical with effective
business strategies (Smith, El-Anis, and Farrands, 2017. To maintain a positive image
in the market it is essential that customer have companies brand image it helps to take
side by customer in any legal action. Also It helps to understand the legal process by
taking decision of the company is favourable for the employees and the customer.
Different legal prospects have different rules that affects the organisation in various
dominated of company complex.
 Ecological - due to globalisation, company have become more and more ethical and
ethic oriented. Business Environments of the company is important to stand in global
market. It helps to find the solution for different environments for different organisation
working sections in company. . The consumers always expect from their favourite brand
to be social responsible . They always want from their brand to play a vital role in the
betterment for the society as well as company . VODAFONE has been a company which
is highly dynamic in nature. To maintain the market and expand the network,
VODAFONE follows always previously mentioned facts and analysis. Internal and
external factor are major ingredients in the success of the company. effective business
gives more and more flexibility to expand their market. It is important that matter of area

is successful for gaining a network resources in telecommunication industries. This types
of environment that affects on business directly (Lasserre, 2017). Company has to
follows different global technicals terms to developed their e working environment ,
moreover its affects on customer relation with using company service quality is
depended on them . VODAFONE have major ingredients with external and internal
factors. It has related that company want customer feedback for using their services
quality. Uniqueness of services helps to sustain company and also develop strong
stability in global market. Company focused on different market to assumes expanding
their business (Hamilton, and Webster, 2015). company want to take decision for the
effective sales on global market, according to them different customer always have new
thought about Vodafone service that change to company , if company focused on their
demand it will helps to sustain market globally .
 Technological- VODAFONE follows different types of technical changes that improves
its quality of services . VODAFONE has been famous in the world for its innovation. It
has mission to always be upgrade by technicality and communication sphere. The product
VODAFONE is giving to ever one are mostly technological related so it is one of
essential factor which company needs to keep innovates. Vodafone has been the
technology driven company and focusing on the latest trends of technology. Company
have different technicality to change costumer products and services. Company have to
understand that flexibility of working by technicality checked day to day, if any changes
in VODAFONE services company inform their customer with a proper reason
Vodafone service quality maintain with customer aspect. Also Company have
understand to trying new and innovative ways for customer. So that they communicate
with strong network area. The main issues by the customer of all telecommunication
company's is that weak network, Vodafone developing their coverage areas to improves
there signal problems . Result is that company is trustful for its customer. also
developed their networking and working area with the helps for the technicality
segments. Technicality factor by the company is applied , as results that more effective
ides is to generates and changes working environment with the helps for technicality
terms. Company should be in effective ways to understand the employees technicality
defaults and change immediately (Mowforth, and Munt, 2015). Customer demand

changes everyday but the majority of customer demand changes that take times, company
gives option for customer to changes any innovative ides that take and applied by the
company . If company take it to seriously customer will loyal for their products and
services . It helps to sustain the business to changes with effective and innovative ideas
with the help of technological factors.
 Financial – Globalisation has affected the financial condition of every organisation.
Large scale level company changes their services but if any changes in global market
organisation can affects the profitability. For example in country like India reliance 'jio
has provided cheap services to people so this has affected VODAFONE to changes their
plans. Its impacts is clearly reduces network plans prices. Also , company changes
different ideas to sustain profitability (Crane, and Matten, 2016). Global financial crises
impact on different companies. It is important for company to develop and plan financial
strategies to make decision on situation. Financial problems results in different types of
risk. Financial services increase by the organisation take decision on effective business
services. Globalisation impacts all the external factors of organisation,company have to
understand for creating new ways to finding solution for innovative things . Every
country have different financial statements, company has to understand and implements
their ideas according to country. Also different country has various cash flows, company
understand this financial statements and innovates their financial condition according to
areas of country. Different company adopts FDI (foreign direct investment) its help
VODAFONE to sustain there business easily in different countries. Although Vodafone
capture all markets of foreign countries. Company with its services changes customer
lifestyle this is the advantage for the company. Financial situation of company is stand in
globally business if the follows the rule of their prospects. Company takes the
responsibility about to their customer. Organisation take decision on a particular
situation, its betterment that whole global markets affects with exactly and one steps that
company is taking . Different business have different legal authority but company have to
decided that they have to followed or not (Welford, 2016). A perfect condition is
maintain by the company if they follows different types of financial condition in various
countries. Its depend on how company is taking seriously about its financial; condition in
different countries and sates also.

Therefore, it can be analysed that if VODAFONE company have follows external factor,
it has expanding their business and area with the help of operates different ways in external
factors. Company will be allowed to working with different political and Crane, and economical
condition. Also they operates their business with innovative ways to upgraded their technical
terms. Company also expanding their relation with different countries .
CONCLUSION
From this report it is concluded that globalisation is the process which is important as
well as its different impact on company. External factors of globalisation impact on the
business because if a company will stand globally its have some responsibility , rules and
regulation . VODAFONE also takes this place is globally and make stands with their external
environments for effective globalisation changes in a positive ways. In this case is also
concluded that external factors like political, socio-culture, economical,technological, legal has
different affects on organisation that stands in global markets. Al thought it concluded that its
impacts at high pace and it is bringing the nations closer-and together to achieve high levels of
growth and success.

REFERENCE
Books and journals :
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Welford, R., 2016. Corporate environmental management 3: Towards sustainable development.
Routledge.
Wetherly, P., 2014. The business environment: themes and issues in a globalizing world. Oxford
University Press.
Bendell, J., 2017. Terms for endearment: Business, NGOs and sustainable development.
Routledge.
Kopnina, H. and Blewitt, J., 2018. Sustainable business: Key issues. Routledge.
Carroll, A.B., 2015. Corporate social responsibility: The centerpiece of competing and
complementary frameworks. Organizational Dynamics, 44(2), pp.87-96.
Smith, R., El-Anis, I. and Farrands, C., 2017. International political economy in the 21st
century: Contemporary issues and analyses. Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Hamilton, L. and Webster, P., 2015. The international business environment. Oxford University
Press, USA.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.