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Managing Successful Business Project Assignment : Sainsbury.

   

Added on  2021-02-20

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Managingsuccessfulbusiness project

Table of ContentsINTRODUCTION ..........................................................................................................................3LO 1 ................................................................................................................................................4P 1 Aim & Objectives ................................................................................................................4P 2 Project management plans ...................................................................................................5P 3 Breakdown structure and Gantt charts .................................................................................5LO 2.................................................................................................................................................5P4 RESEARCH METHODOLOGY ..........................................................................................5LO 3 ................................................................................................................................................6P 5 Data analysis ........................................................................................................................6P 6 Recommendations ..............................................................................................................13LO 4 ..............................................................................................................................................13P 7 Reflection............................................................................................................................13CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................16

TOPIC:- “The positive economic, culture and ethical impacts of the globalisation on themarketing department due to the emergence of the global brands”. INTRODUCTION Research background Globalisation is a process of integration and interaction among the countries,governments of different nation and also among the people. As the multifaceted and complexphenomena it has been considered the expansion of the capitalist that entails the integration ofthe national and local economy. Globalisation significantly asses the economic, cultural andethical aspect that helps the marketing department for improving the strategies of salesanrevenues(Cramer, 2017). Globalisation has been used to identifying the high streets from each and every corner.With the international business it has been suggested that the stability and strength is in thefragile economic markets and global brands which is no longer able to seen the dominating.From last years, organisation has been exploring the global brands and taking the step to thesuccession in the market other than their home country. Globalisation is process of theorganisation and develop the influence of international and also start the operating the business atinternational scale.Factors of the globalisation has impact on the marketing function of the firm that operatethe business in many countries. From emerging of the global brands its is necessary for thecompany to improve their marketing strategies and also adopt the current trends of marketing forachieving the position in the global market(Waddell, 2017). Sainsbury is on the third largest chain of the supermarkets in UK. It shares the marketwith the 16.9% of the supermarket sector. It has been founded in 1869, by the John JamesSainsbury and the organisation become the largest retailer of the groceries which was an earlyadopter of the self-service in the retailing of the UK.

LO1 P1 Aim & Objectives Aim“To determining the positive economic, cultural and ethical impacts of globalisation onmarketing department due to the emergence of global brands”. A study on Sainsbury.ObjectiveTo assess economic, cultural and ethical aspects of globalization with regards tomarketing department.To determines the factors affecting marketing department due to the emergence of globalbrands.To extract the challenges faced by the marketing department of the Sainsbury in thecontext of globalization. To recommend strategies to Sainsbury pertaining to dealing with challenges associatedwith globalization. Research background From last years, organisation has been exploring the global brands and taking the step tothe succession in the market other than their home country. Globalisation is process of theorganisation and develop the influence of international and also start the operating the business atinternational scale. From the new generation of the global bends which is emerging.Globalisation has been used to identifying the high streets from each and every corner. With theinternational business it has been suggested that the stability and strength is in the fragileeconomic markets and global brands which is no longer able to seen the dominating.P2 Project management plan In this plan, it involves the planning, organizing, implementing and also analysing various factsand figure and also cross-check them if the data collected are accurate and appropriate. Thus, itcover following points which are important under the project management plan such as Cost: Costs is an important aspect for every researcher and without having sufficient cost, theresearcher cant carry forward their research process. Thus, it results in causing delay in theprocess of collecting data and analysing it and also testing the process if the researcher had noadequate cost (Alvesson and Sköldberg, 2017). Thus, to implement any project plan it isnecessary for the research to have sufficient funds. In case of Sainsbury if they launch any

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