Sample Contemporary Business Issues in a Globalized Environment Assignment

Contemporary
Business Issues in a
Globalized
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
How Globalisation impact an organisation ................................................................................1
CONCLUSION ...............................................................................................................................5
REFERNCES ..................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
In today's competitive world, globalisation has become an expression of common usage
which empowers an organisation to accomplish profit maximisation with an optimum utilisation
of resources. However, it refer as a process of integration or interaction of economies and
societies through cross country flow of information, ideas, technologies, goods, services, capital,
finance and people (Capello and Perucca, 2015). Moreover, the essence of globalisation is
connected with each other as they contain several dimension like cultural, social, political, and
economic. Therefore, the term is most frequently used in reference to creating an coordinated
global economy marked by free trade, free flow of capital and corporate use of foreign labour
markets to maximise returns. For this report, Asda is considered which is one of the reputed and
branded retailer which is commenced in the year of 1949. Its headquartered at UK and it serves
its operation across the globe in an effective and efficient manner. This report is based upon
essay on the topic of Influence of globalisation on organisation along with various external
environment factors is also mentioned here.
MAIN BODY
How Globalisation impact an organisation
Globalisation
It is the process by which the whole world becomes a single market. This means that
goods and services, capital, manpower are traded on worldwide basis, as well as information and
results of research flow readily between countries. However, today's world is becoming more
challenging and competitive which threat companies to survive as well as to acquire sustainable
profitability ratio (Cornuel and et.al., 2015). Hence, the concept of globalisation plays a vital
role in an enhancement of market share as it helps in stimulating new technologies and also to
grasp all possible opportunities in order to gain competitive advantage in an impressive and
productive manner. It generates positive and negative outcome for which firm should takes an
initiative to examine current or emerging trend of business environment that leads them to
acquire best positioning within an industry.
Benefits of globalisation
It is the procedure of combining or integrating various companies or industry together
with an aim of improving the life standard of individuals as well as enlarge company's growth
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