Contemporary Business Issues in British Airways: A Critical Analysis of Sustainability

Running head: CONTEMPORARY BUSINESS ISSUES
CONTEMPORARY BUSINESS ISSUES
Name of the Student
Name of the University
Author Note

1CONTEMPORARY BUSINESS ISSUES
Executive Summary
The aim of the report is to critically evaluate the organization British Airways in response
to the matter of contemporary issues which are faced in the business. The purpose of the report is
to first identify the issues to the British Airways and then in the next part of the report it will deal
how the organization is dealing with the issues by the means of academic research.

2CONTEMPORARY BUSINESS ISSUES
Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Environmental Sustainability.......................................................................................................3
British Airways............................................................................................................................3
Critical Analysis of Sustainability...................................................................................................4
Fig 1. Represents the Step in Attaining sustainability in British Airways..................................5
Impact of sustainability....................................................................................................................6
Fig 2. Represents the members responsible for Sustainability in British Airways.....................7
Personal views on the topic.............................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

3CONTEMPORARY BUSINESS ISSUES
Introduction
Environmental Sustainability
The major transport organization is known for facing various types of contemporary
business issues related with sustainability such as the rising fuel costs, environmental issues,
employees strikes and substitutes which are therefore known for reducing the huge customer
base and slashing the profits earned by the company (Mills 2017). Due to the global strategic
business that has been followed by the British Airways for a long time is facing various types of
internal and external challenges that are wholly related with sustainability, operations, and
environmental issues. Therefore all these challenges are responsible for translating the
organization to have reduced profit and less market share (Lange, Saka‐Helmhout and Becker‐
Ritterspach 2015).
British Airways
British Airways was created in the year 1980 gained a broad establishment in order to
manage the nationalized airline cooperation (Helm and Dobson 2016). The British Airways is a
strong international brand which has taken on with the air travel business since the year 1947
(Airways 2017). The organization is a key player in the industry that has undergone various
types of radical changes from its development. In addition to changes in the business it has also
got through diverse strategic challenges which the report will evaluate and at the end. It will also
provide diagnostic approaches to the challenges which will demonstrate how the decisions made
the management affect the employees of the company.