LEADERSHIP AND MANAGEMENT ISSUES REPORT 2022

Running head: LEADERSHIP AND MANAGEMENT ISSUES
Sustainability Issues of British Airways
Name of the Student:
Name of the University:
Author Note:

LEADERSHIP AND MANAGEMENT ISSUES
1
Executive Summary:
The report below shows that the transport sector is currently reeling under several threats like
sustainability issues, cost issues, technological issues and competitive issues. The size of the
issues can be judged by the fact that even market leaders like BA are subjected to these issues.
The sustainability issues arise due to the fact that operation of flights results in immense
environmental pollution. The rising competition in the airline market is leading to immense
competition among the top airline companies like BA for customer base and revenue. The
challenge to adapt to the ever changing customer preferences is also an issue. These issues are
further escalated by terrorism, data thefts and Brexit. The management of BA should take serious
steps to deal with these issues.

LEADERSHIP AND MANAGEMENT ISSUES
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Table of Contents
Executive Summary:........................................................................................................................1
Introduction:....................................................................................................................................2
About British Airways:....................................................................................................................3
Location and leadership:..............................................................................................................3
Financial performance:................................................................................................................3
The issues faced by the British Airways:........................................................................................5
Environmental issues:..................................................................................................................5
Cost cutting issues:......................................................................................................................6
Competitive issues:......................................................................................................................7
Customer preferences as an issues:..............................................................................................8
Issues owing to changing macroeconomic conditions like political and economic conditions:. 9
Application of management and leadership perspective in managing the issues:.........................11
Holding meetings with the government officials:.....................................................................11
Secondary listing BA within EU:..............................................................................................11
Creating customer awareness:...................................................................................................12
Conclusion:....................................................................................................................................12
References:....................................................................................................................................13

LEADERSHIP AND MANAGEMENT ISSUES
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Introduction:
The transport sector is facing severe sustainable issues owing environmental factors, cost
factors and safety of the commuters. This is evident from a report published by the World Bank
in which the transport sector has been described as ‘Off Track’ towards achievement of
sustainability
(Worldbank.org.2017). These sustainability issues pertain to mounting fuel costs, environmental
issues, employee-management conflicts and competitive threats from competitors. These issues
pose severe threats to the business companies in terms of revenue generation and holding their
market positions. The rising costs of fuel increase the operating costs while the environmental
issues attract legal actions as well as actions from the customers. The issue of employee-
management conflicts results in jeopardising the operations of these companies either on
temporary basis or even on permanent basis. The need to cater to these fast changing patterns
customer preferences have made it mandatory for transport companies like BA to carry out
continuous innovation in their operations. Even the leading companies like British Airways are
not immune to these challenges. The company is already reeling under sustainability and cost
cutting pressures. Several transport companies in order to achieve cost cutting have resorted to
the strategy to minimising their service provisions. For example, the airline companies are
reducing their operations to cut costs (Forbes.com. 2019). However, as per a report published by
the United Nations the transport sector should aim to become more sustainable instead of
reducing their services (Un.org. 2016). The paper would aim to explore the sustainable issues
faced by the transport companies. Then paper would then go on to explore how management and
leadership strategies can be used to tackle these issues. The company which would form the crux