Contemporary Business Issues in Business Management (Netflix)

Contemporary issues in
business management

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Background of company.............................................................................................................3
Business issues identified (Fi29-Sep-2021 02:46: PMve)..........................................................3
Analysis of the issue (Two)........................................................................................................5
Impacts........................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Business management is a term which is used to regulate organising, planning and
analysing of business activities throughout the operational working of the corporate firm. Better
operational working can be ensured through use of business management techniques as, mangers
of the corporate are able to create clear visions and steps to attain pre-decided goals and
objectives of the business enterprises. In the presented report operational working at Netflix is
being taken into consideration. The respective company is an American company which is also
regarded as one of the most trending companies in streaming media at digital platforms. The
provided report document will brief about contemporary business issues faced during the course
of operational business and will critically evaluate analysis and related impacts from those issues
(Baschiera and Re, 2018).
Main Body
Background of company
Netflix being a U.S. based company was founded in 1997 by Reed Hastings and Marc
Randolph. The respective brand is highly in trend since its incorporation and ensure effective use
of business resources under the guidance of Reed Hastings as the current CEO of the company.
Since the year 1999 respective company began its online subscription service through the
internet. Categories like Movie, Television and Web-site were being made available to
individuals who were ready to pay a subscription amount for 1 month, 3 months and 12 months
respectively. The background of Netflix included being extremely successful company in terms
of adapting through changing needs of valuable customers over time. During initial times the
respective company offered their best human resources at work also by ensuring effective use of
resources all aimed at gaining customer loyalty. The company provided Blockbuster rental
Movie which appeared to the most cheaper way for desired viewers of the content and thus
gained effective customer loyalty through the chosen approach (Daidj and Egert, 2018).
Business issues identified (Fi29-Sep-2021 02:46: PMve)
Although never decreasing profits and staying in-trend for a long time until now, Netflix
have taken an important place in current business market and gained high customer loyalty
through their dedicated and focused operations. Due to regular changes observed in business
market it became hard to handle such changes contrasting to aspects of competition and