Contemporary Development in Business and Management at BMW

CONTEMPORARY DEVELOPMENT IN BUSINESS AND MANAGEMENT

EXECUTIVE SUMMARY
There are several changes that have been observed by BMW in the business that influences
their position in the market. The effective policies and procedures of BMW help them in
managing the changes effectively. This report focuses on the contemporary development in
the business and management of the BMW’s business environment with help of different
tools such as PESTLE Analysis, Porter Five Forces, etc. BMW is one of the leading automobile
industries in the world that continuously attained growth in the market. In the current
scenario, different changes are discussed regarding the existing market trends.
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Table of Contents
EXECUTIVE SUMMARY............................................................................................................. 1
INTRODUCTION........................................................................................................................3
TASK 1...................................................................................................................................... 4
OVERVIEW OF THE PRIMARY EXTERNAL INFLUENCING FACTORS TO THE ORGANIZATION
AND IMPORTANCE OF EACH TO THE ORGANIZATION..............................................................4
MACRO ENVIRONMENT...................................................................................................4
MICRO ENVIRONMENT.....................................................................................................8
TASK 2.................................................................................................................................... 10
2.1 MARKETING COMMUNICATION MIX AND ITS RELEVANCE TO BMWAND HOW IT
INFLUENCES POLICIES AND DECISION-MAKING.................................................................10
2.2 EVALUATION OF THE EFFECTIVENESS OF THE BMW RESPONSE..................................14
2.3 AREAS FOR IMPROVEMENT IN THE RESPONSE OF THE BMW......................................16
CONCLUSION.......................................................................................................................... 17
REFERENCES........................................................................................................................... 18
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INTRODUCTION
BMW is one of the leading automobile industries in the UK that provide luxury cars. The
operations of BMW are conducted in several countries of the world such as the UK, the USA,
France, Germany, Indian, Brazil, Australia, etc. The company generally focus on the
automobile sector but with the enhancement of the business environment, they are
expanding their business for attaining huge growth. This report will be helpful in analysing
different areas in order to develop suitable strategies for the business operations of BMW.
There are various tools such as PESTLE Analysis, Porter Five Forces, Stakeholder Analysis,
etc. which will be helpful in analysing the business environment in order to develop suitable
strategies (Schaltegger and Burritt, 2017). Moreover, the report will also help in
understanding the contemporary development in the BMW. The marketing communication
mix is helpful in evaluating the current position of the organisation and their strategies
regarding the changes in business environment.
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