Contemporary Development in Business & Management Assignment - BMW AG

Contemporary Development in
Business & Management

EXECUTIVE SUMMARY
The interface of the external and internal environments is of great importance. Mostly the
company can influence their internal environment but they are less influence by their external
environments because they are risky but they provide growth opportunities and development to
the business of the company. They have to adjust to the changing customers' needs and they have
to deal with the decline of the workforce on the labour market. This report is based on BMW
company, it is founded in 1916 by Karl Rapp. It operates its business internationally in various
country of the world. In this report, primary external influences are explained which influence
the business of the company. The analysis of marketing communication mix are also explained
that how it influence policies and decision making of BMW.

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Table of Contents
EXECUTIVE SUMMARY .........................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
TASK 2............................................................................................................................................8
CONCLUSION ..........................................................................................................................15
REFERENCES..............................................................................................................................16