Analysis of The Pig Hotels of UK

The assignment is a comprehensive analysis of The Pig Hotels of UK, including a company profile that highlights the organization's structure and target market. It also includes a PESTLE analysis that examines the external factors affecting the industry and Porter's Five Force model to determine the competitive intensity. Furthermore, it provides references to relevant studies on strategic management, business process management, knowledge management, and innovation.

Contemporary Development
In Business and management

EXECUTIVE SUMMARY
With changes in political laws, economical situations, development of technology, social aspects
and more, it becomes necessary for organisations to modify business policies on regular manner.
In context with hotel industries, instability in external factors creates a large impact on customer
base. Therefore, corporations like The Pig Hotels have to develop their strategies to overcome
from such situations. Along with this, they have to make investment in CSR activities so that
public support can be gained for enhancing tourism and business management.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Influence of external forces on working of The Pig Hotels and importance of each factor on
the working of organisation....................................................................................................1
TASK 2 ...........................................................................................................................................5
Corporate Social responsibilities of The Pig Hotels...............................................................5
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Today with rise in competition, it becomes necessary for companies to create changes in
business activities. In this regard, the interface of internal and external environments has a great
importance in development of organisation. It assists companies to make adjustment in business
as per demand of customers. For contemporary development, it is essential for organisations to
concern on those factors which influence their function (Wirtz, Schilke and Ullrich, 2010). The
present assignment is divided into two main tasks where first part will make a discussion on
internal and external environment. While second task will highlight how demographic factors
like demand of ethics and CSR activities influence company's policies. For this purpose, The Pig
Hotels of UK is chosen which deals in hospitality and tourism sector. This corporation includes a
collection of some small lifestyle hotels and restaurants. These hotels are divided into two main
groups, that are- Home Grown Hotels and Lime Wood Group. Currently, it has near about five
hotels in UK named by The Pigs, The Pig in the Forest, The Pig in the Wall, The Pig near Bath
and The Pig on the Beach.
TASK 1
Influence of external forces on working of The Pig Hotels and importance of each factor on the
working of organisation
In hospitality exceeding expectation of guests is one of the major trends in service
industries (Welch and et. al., 2011). Due to this trend, hospitality and tourism industry is
considered as the fastest growing sectors in UK. In context with The Pig Hotels, it is a part of
Homegrown Hotels Group which believes that providing effective services to customer, aid this
company to gain loyalty and retention of guests for longer period. With this regards, main
strategy of this hotel is based on a single line tag- Thank You from The Pig'. This organisation
mainly targets to leisure and business travellers. There are various factors present in business
environment that influence policies and strategies of this hotel. It includes political laws,
economical fluctuations, socio-economic factors and more. It is the responsibilities of
management of this organisation to identify such aspects. By conducting PESTLE and Porter 5
force analysis, managers of this company develop effective strategies and understand importance
of the same for running business successfully.
1

Mission of The Pig Hotels: To increase the satisfaction level of tourists by creating
unsurpassed vacations and leisure experiences.
Vision of The Pig Hotels: To become one of the premium providers of leisure as well as
vacation experience in UK.
Financial Report: Among newest hotel, turnover of Pig Brand is increasing at rapid rate
i.e. near about 20% or £17.1m, with pre-tax profit reducing from £969,813 in 2015 to £40,004
last year. This hotel also repeated its success from 2015 with the highest occupancy at 96%. This
has increased revenue from 2.2% to £4.7m. Along with this, on daily basis, this hotel serve
approximate 166 customers (Demand for the Pig remains high as turnover increases 20%,
2018).
PESTLE Analysis:
Political factors: The Pig Hotels mainly operate its business in UK only. But now it is
going to launch some more new hotels and restaurants in other countries also. Since every
nations have distinct political rules and conditions which influence operational activities of
business. Therefore, before opening any new restaurant, managers of this hotel needs to
determine impact of such factors on its policies (Sturdy, 2011). It includes interference of
government, political stability, in hospitality industry, intellectual property and more. Due to
political instability like wars, crises, terrorism, conflicts etc. create a large impact on tourism
industry. As such conditions develop threats in mind of tourists, due to which they avoid to come
for travelling. Thus, it would impact directly on profitability and decision-making procedure of
hotel industries.
Importance: By identifying these factors, managers of The Pig Hotels can determine
which government policies are in favour of business. This would help in forming effective
policies and prepare plans for launching hotels in other countries more adequately. Since the
level of tourism in UK is increasing at rapid manner, therefore, improving security measures is
considered as the major challenges in front of owners of The Pig Hotels. Government and hotel
industries are now concerning more on social security and terrorism because it directly impacts
on growth and development. Thus, such types of issues affect tourism and profitability of this
hotel also.
Economic factors: It is considered as one of the main factors which impact on entire
functions of business. In context with hospitality industries, any economical crises will directly
2

affect their business. It includes high taxation, inflation rate and interest rate, foreign exchange
currencies and economic cycle. This would aid affect behaviour of customers also because
deflation and low level of income create adverse impact on their purchasing power. Cost factors
such as inflations, hike price, foreign exchange rate affect the number of tour packages to
destinations and outbound tourism also. Therefore, it impacts on decision making of hotels
because with hike in price, they have to create changes in price setting and other processes as
well.
Importance: Having knowledge of economical situation of marketplace aid managers of
The Pig Hotels to make plans to overcome from such conditions. They can make attractive
proposals to gain interest of investors towards its business expansion. They can focus on
overseas business and funding their business through FDI also. When a company is possessed of
another company in other country, it is referred to as foreign direct investment (FDI). Foreign
companies elaborate with everyday operations carried out in any other country. This means along
with money; skills, knowledge and technology are also brought in country. Organizations that
make FDI are referred to as multinational enterprises (MNEs) or multinational corporations
(MNCs). Multinationals' expertise and funding are required for expansion of international sales.
FDI plays an important role for growing market and developing countries. Private investment is
needed to increase jobs and career opportunities in field of infrastructure, water and energy. In
this regard, Pig hotel also needs to concern on pricing strategies so that it can attract mind of
tourists more. By offering services on reasonable and low rates, aid this organisation to make its
customer base strong because middle families can easily afford its services and can stay for
longer period.
Social factors: It creates a huge impact on business of hotel industries because such
organisations are needed to offer products as per preference of tourists. Due to this factor, The
Pig Hotels are needed to identify the demand of targeted customers and offer services
accordingly. Poor infrastructure and sanitation, criminal activities with tourists, heavy traffic, etc.
are some social factors which impact on tourism negatively. Therefore, decrease in travellers,
directly affect profitability of hotels including The Pig Hotel.
Importance: Determination of social factors like unemployment rate give chance to The
Pig Hotels to get high skilled workforce on low salaries. By giving high job opportunity, this
organisation can get high support of public in enhancing its brand image. Social factor majorly
3

impacts on employment policies of The Pig Hotels. It has to offer job to fresher candidates on
adequate amount of salary because this organisation cannot afford to provide employment to
high skilled.
(Source: PESTLE Analysis, 2018)
Technological factors: This factor give various benefits and opportunities to
organisations deal in hospitality and tourism sector to promote business. With every new feature
in technology, it assists The Pig Hotels to replace existing techniques with new one. Thus, this
would directly impact on budgetary control policies of this hotel. But ignoring this demand also
reduce chance of sustainability and get competitive advantage as well.
Importance: In order to promote business and enhance sales volume, The Pig Hotels need
to introduce best technology within business (Schaltegger, Lüdeke-Freund and Hansen, 2012). It
helps utilising limited resources in optimum manner and improve position of business in
marketplace as well. This would also give opportunity to provide high accommodations like Wi-
Fi services, 3-D gaming zone and more to tourists. Along with this, high level of technological
advancement, aid hotel industries including The Pig to provide facilities such as online booking,
e-payment and more. It also improves services given by such industries to tourists which would
give positive impact on business.
4
Illustration 1: PESTLE Analysis

Legal factors: This factor includes laws and legislations established by UK government
regarding operation of hotel industry. It includes Health and Safety Act 1974, Equality Law
2010, Development of Tourism Act 1969 etc. As per this law, it is essential for The Pig Hotels
and other organisations to provide safe and healthy environment to tourists. They must ensure
that whatever services offered to guests like Food, Spa, Swimming facilities and more, should be
of best quality. This hotel must concern on privacy of tourists and implement safety tools within
hotels. It includes fire extinguisher, Emergency Exits, Emergency Helplines in every room etc.
Importance: Benefits related to consideration of this law by The Pig Hotels helps in
offering best services to tourists. Be considering the laws and legislations while making policies,
this hotel can prevent its business from illegal activities and provide good accommodations to its
guests. It can also maintain long term relation with its employees and other stakeholders by
running business as per legal laws. As per legal factor, this hotel needs to concern more on safety
and security towards tourists and workers. It has to bring high security cameras, equipments and
safety tools within workplace. This would help in monitoring and tracking criminal activities
through which safe environment can be given to guest as well as staff members too.
Environmental factors: It consist laws and norms related to environmental adherence
which impact on production of organisations. This would assist The Pig Hotels to make
participation in CSR activities for reducing air and water pollution, environmental pollution
waste management etc. For example: Use those products which pose no risk to environment
when they are used by tourists. Conserve natural resources by reducing energy consumption.
Importance: By making investment in CSR activities, this hotel can gain high attention
of its customers (Piekkari, Plakoyiannaki and Welch, 2010). It can also bring attention of people
towards business operations, which would help in improving sales performance and generating
high revenues for successful growth. Due to rapid increase in tourism and hospitality industry,
level of pollution is increasing in today’s world, therefore, it directly impacts on ecosystem also.
Furthermore, for prevention of environment from any kind of harm and promote the safety,
Government of UK concerns more on Green Tourism. It assists The Pig Hotels to dump wastage
properly.
Porter's Five Force Model:
Threat of new entrants: Any new entry in hotel will lead to bring innovation in services.
But this would pressurise existing corporations by assisting them to offer services on low prices
5

and giving new value propositions to guests. Therefore, The Pig Hotels has to build effective
strategies to face such challenges. For example: Create useful hotel loyalty cards which provide
various benefits to customers like heavy discounts for repeating visits. This would help in
getting attention of tourists towards its services.
Bargaining power of suppliers: In lodging or hospitality industries, almost all companies
are affected by negotiating power of suppliers. As they provide raw materials and resources to
organisations for production. Therefore, any bargaining for extracting higher prices will reduce
profitability of business. To tackle this issue, The Pig Hotels has built efficient supply chain with
various suppliers. Along with this, its managers have also made effective relationship with them
so that they can provide raw materials and other resources on less rates.
Bargaining power of buyers: It refers to customers who are considered as main key driver
of success and growth of business (Pahl-Wostl and et. al., 2011). They always want to acquire
high accommodation from hotels on easy and minimum price rates. It has examined that if a
company has more powerful customer then there will be high bargaining power of them as well.
Thus, in this regard, by developing a large base of customers, The Pig Hotels can gain advantage
to streamline its sales performance and production process. Along with this, it is also helpful in
reducing bargaining power of buyers as well.
Threat of substitutes: It also considered as main issue in front of corporations as any new
product which develop to meet needs of customers on low price, affect sales performance of
them. In context with hotel industries, if any rival companies offer unique value proposition then
it will impact on existing services of others. To overcome from this issue, The Pig Hotels need to
become service oriented instead of product oriented. By understand actual requirement and
preference of customers, this hotel can high satisfaction of them.
Industry rivalry: There is an intense competition in hotel industries which will drive low
price strategies and decrease the entire profitability of business as well. The Pig Hotels operate
business in hospitality sector therefore, it has faced an intense competition. There are many
competitors present in same market like Marriott, Holiday Inn Manchestor, Apex City of Bath
Hotel etc. All these companies have adopted effective strategies in order to attract mind of
tourists. Therefore, it affects profitability of The Pig Hotel and assists to develop unique
strategies as well. In this regard, by developing sustainability and product differentiation, it can
gain high competitive advantage.
6

(Source: Porter's Five Force Model, 2018)
TASK 2
Corporate Social responsibilities of The Pig Hotels and its influence on its policies and decision
making
Corporate social responsibility is considered as the business approach which helps
organisation in building up its own sustainability by contributing in the development of
environment. These activities are especially done for purpose of contributing their shareable
amount to the social causes in order to improve social condition of country. With the changing
business scenario, CSR activities have become trend for the business organisation in order to
show up their responsibility towards the society (Myers, 2013). CSR activities are often adopted
by organisation in order to improve their brand name at market place. In relation to the PIG
hotel, it can adopt certain CSR activities in order to enhance its goodwill at market place for the
purpose of increasing its sustainability. For this, its managers have conducted a deep study on
CSR activity and its influence over economy. Ethics and CSR activities are necessary for
building good image of this hotel at marketplace. This would help in attracting tourists towards
services of The Pig Hotel.
As per the analysis, it has been identified that this organisation is dealing in the
hospitality industry which requires a good brand image in order to influence trust of customers
7
Illustration 2: Porter's Five Force Model

towards them. It has been evaluated that this hotel owns large number of customers, buyers,
clients, suppliers etc. which are directly dealing with company as well as its management team.
Hence, it can be said that CSR activities are influencing decisions making process of the
company so that they can achieve their targeted goals and objective of the company. These
decision influences are described as below:
Customers influence: Customer are the one buys or uses products and services which are
offered by the company. It is the main objective of every organisation to increase its number of
satisfied customers who can purchase their products at regular basis (McDonnell and et. al.,
2010). For this business organisation uses various tools and techniques to impress the customers.
In context to the Pig Hotel, adoption of CSR activities helps the company in influencing interest
of customers towards them. This also builds soft brand image of the company in front of
customers, that this company is not only focusing on making their profit but they also contribute
for the welfare of the society. Management team of the company can also take some take
effective decision like sharing their amount of profit on every sale or booking of hotel room with
the charitable trust. This directly influences interest of customer and they will prefer the same
hotel in future. In addition to this, it also contributes in satisfying customers and gives them a
reason to remain loyal with the same hotel while using hospitality services in future. As a result,
this activity contributes in achieving targeted goals and objective of the company with the
maximisation of profitability ratio.
Employee's influence: Employees refers to the individuals who work for organisation in
the exchange of money. They play essential role in the growth of organisation by achieving its
targeted goals and objective of the company in the given time frame (Ma and Yu, 2010). In
relation to the Pig Hotel, its employees are considered as the valuable asset of the company as
they are the only one who provides best class services to the customers and make them feel
relaxed during their every visit. It can be said that involvement of CSR activities not only
influences customers but it also attracts employees as they are the part of this organisation who is
working for social work. For example: The Pig Hotel can adopt an CSR activity for its customers
that is implementation of 3Rs within the hotel that is reduce, reuse and recycle. Management
team of the Hotel can engage its employees in this activity within their daily based activities as it
will make them feel good that they are also contributing in welfare of the society within their job
responsibility. As a result, it will also improve their performance level.
8

Investors influence: Every organisation requires huge amount of money in order to
perform their business activities effectively. For this, businesses often persuade many investors
to invest their company. This helps The Pig Hotels in achieving its targeted goals and objectives
by having appropriate amount of money for operational activities. With this regard, organisation
plans and implements certain activities as well as strategies for influencing decision making of
investor. It can be said that The PIG Hotel can adopt CSR activities in order to build up their
image at market place as well as among investors. This influences the interest of investor to
invest in their company, directly affect decision-making activities as well. As this hotel has to
concern benefits of investors and other stakeholders while making strategies and policies of
business.
Competitors influence: Competitors are the one who avails similar kind of product and
services to the customer gat marketplace. They are also considered as the major threat for the
company who might affect their sales as well as profitability ratio. In context to the Pig Hotel, it
is responsibility of its management team to analyse social responsibility activities as well as
other activities which impacts over their sales in positive manner. This evaluation helps them to
build more effect strategies as well as activities that can influence interest of customers towards.
As a result, it will increase profitability ratio of the company in more effective manner.
Self-influence: It is mandatory for every organisation to perform its business activities in
effective manner which not improves their productivity but it also makes them feel good about
themselves (Jeston and Nelis, 2014). For this, organisation also indulge into a many social
activity that contributes in gaining them competitive advantage. In relation to the Pig Hotel, it is
important for the hotel to adapt certain activities that contribute in sharing their responsibility
towards society. This will support organisation in developing their goodwill at workplace. As a
result, they can grab some better opportunities at market place.
Public influence: In modern business scenario, it is important for every organisation to
perform their business activities in effective. But, the responsibility is not limited to this only.
Organisation also have to include these activities in their marketing work too. As this will help,
organisation to get support of the public too. In context to The Pig Hotel, marketing team of this
company should use their all CSR activities in order to get support of public. This will help
organisation in increasing number of loyal customers. When customers and society give support
to corporations in increasing tourism then it will help in developing economy of nation.
9

Therefore, providing welfare to citizens help The Pig Hotels in getting support of them for
making good decisions.
Evaluation of effectiveness of the response of The Pig Hotels to CSR
The Pig Hotels deal in hospitality and tourism sector which provide good accommodation
and effective services to both domestic and international customers. By providing diversified
range of services like Wi-Fi, easy internet access, music at restaurant to refresh mind of
customers etc. has helped this company to earn high revenues and expand business more
appropriately (Hodgkinson and Healey, 2011). In context with enhance brand image and improve
infrastructure of societies, this hotel has made a large investment in CSR activities. For
development of societies and protect ecosystem from green house effects, this company has
contributed one third of profitability in CSR activities. This contribution helps in building of
strong image of brand and improve its goodwill in marketplace as well. It will enhance customer
base and bring sustainability in business also. In this regard, some major CSR activities provided
by The Pig Hotels and the effectiveness of such activities for society development are explained
as below:
 Exceed Customer satisfaction: For hotel industries, customers are considered as the
major community for success. They have potential to bring changes in entire operational
activities of business. Therefore, it is believed that customers are important drivers for
business on which the entire profitability of company is depended. Therefore, it is
essential for The Pig Hotels to give first preferences to customers while making policies.
By conducting CSR activities provide advantage to this company to improve its brand
image in the eyes of customers. This would help in enhancing customer base an
generating high income. It also helps in increasing sales performance so that The Pig
Hotels can contribute large amount for society development.
 Community development and charity: The Pig Hotels has created a strong relationship
with society of UK and loyal tourists of other countries (Gong and Janssen, 2012). In
order to build long term relations and improve image of business in eyes of customers,
this hotel has also established several charitable things. In this regard, to promote
business it has run various CSR activities like increasing awareness among people about
vulnerable life of poor one. By using concept of photojournalism, this organisation shows
condition of miserable life of needy and homeless people more effectively. This would
10

help getting support of NGOs, public and private organisations in improving condition of
societies. They will aid this hotel in raising high capital so that better investment can be
made for such vulnerable people. In addition to this, organising various charitable
campaigns also aid The Pig Hotels in responding towards development of community
members.
 Green business: It concerns about reducing the carbon footprints from manufacturing
industries. This process aid to prevent ecosystem from harmful and poisonous gases
which emit from industrial production. In this regard, The Pig Hotels focuses more about
environmental laws and whatever products it offers to customers, are totally free from
such issues which affect ecosystem (Garrigos-Simon and et. al., 2012). It includes usage
of proper wastage by introducing disposal system. In addition to this, to promote green
business, The Pig Hotels has created awareness among other organisations about
depletion of ozone layer due to emission of harmful gases and use of chemicals in
production. This would help in making Eco-friendly products and reduce carbon
footprints from organisations as well.
 Employee's betterment: Since in any company, associated people considered as main
significant driver of growth and success of business. Therefore, responding towards
betterment of employees is also referred as kind of CSR activities. In this regard, The Pig
Hotels provides proper training, adequate amount of salary as per job role, share in
business profitability, accommodation, insurance, medical services for whole family etc.
These activities help in making employees, their family members and local communities
more pleasant. It context with business point of view, developing job satisfaction among
staff members, aid organisations in getting high support of workers towards achievement
of business success. Reducing unemployment rate: It has become one of the most concerning issue for a
country which directly impact on development of economy. As the Pig Hotels running
various small hotels and restaurants, therefore, it has provided various job opportunities
to local people. Along with this, it also helps government and other corporations in
enhancing tourism in UK. This would also help in giving job to local communities so that
they can earn for their livelihood (Denk, Kaufmann and Roesch, 2012). This would also
aid to reduce unemployment and improve life of communities. The contribution of this
11

hotel in reducing unemployment and enhancing tourism, helps for economic development
of nation and give support to government for social improvement.
SWOT Analysis of The Pig Hotels
Strengths Weaknesses
 Best quality of services
 High satisfaction of customers
 Increase labour turnover
 Fail to gain loyalty of customers
Opportunities Threats
 More investment in CSR activities
 Social media sites to interact with
targeted customers
 Political instability
 Increase in criminal activities with
tourists
Areas of improvement for The Pig Hotels
It has evaluated that The Pig Hotels is considered as one of the most prominent
organisations which run business more effectively. This corporation has run various campaign in
order to develop societies and raising living standard of residents of UK. It would help in
building strong brand image of this company at marketplace and enhance customer base as well.
Along with this, to run business more successful, its managers concern on every factor of
business environment which may impact on policies. This would aid in formulating and
implementing effective business strategies which creates a market worth promotion. This
corporation also pay attention to bring awareness among people about those persons who live
miserable life. It has helped in getting support and contribution of them towards improving the
condition of such needy people. But through Porter's Five Force Model, it has been analysed that
there are many factors which create threat for this hotel. It includes entrance of new competitors
in same field and intense competition due to presence of other hotels like Marriott, Hilton and
more. Therefore, in this regard, to reduce impact of these aspects, The Pig Hotels need to
formulate some different and unique strategies (Alvarez, 2016). This would help in determining
those areas where improvement is required for getting competitive advantage. Furthermore,
through analysis of contribution of this hotel in CSR activities helps in identifying need to
concern on other areas of society development. Thus, in this regard, some areas where present
corporation need to create modifications are stated as below: -
12

 It has been recommended to this hotel to concern on every factor present in environment
under which it operates business. Before taking any decisions related to business
expansion and enhance performance of business, its managers should determine
governmental rules and regulations first. It would help in turning negative impact into
positive one through which performance of business can be enhanced. According to basis
of objectives and success factors lies within dynamic environment of business, it has
further recommended that The Pig needs to create changes in organisational system as
per current trends of marketplace.
 For business expansion, it is recommended to this hotel to promote products or services
in large market area. By using platform of social media, this hotel can get advantage to
develop interaction with various domestic and international tourists (Bromley and
Powell, 2012). This would beneficial for identifying need and preference of such clients
so that services can be provided accordingly. In order to this, introducing more workers
in staff department help in providing effective and fast services to customers. This would
also reduce unemployment rate and raise living standard of people.
 It has observed that The Pig Hotel also need make some improvement related with
providence of CSR activities. In order to development of remote community, it has to run
programs for rural people. For example: By opening some institutions which help poor
people in developing their skills and knowledge related to earn a good life. Through
developing classes, local communities can learn home remedial activities like making
paper bags, traditional ornaments, fertilising process and more. This would help them to
earn money for better livelihood.
CONCLUSION
As per this mentioned report, it has been summarised that there are various environmental
factors which impact business strategies of a company. It includes political legislations,
economical situations, changing demand of customers, presence of high competitors etc. All
these influences business policies as well as functional activities. In this regard, it is
responsibility of managers of companies to create analysis. It includes PESTLE, Porter's Five
Force Model and more. This would aid them to make effective and unique policies so that
performance of business can be improved. In addition to this, to get support of stakeholders,
investors and regulatory bodies, corporations are required to make some investment in CSR
13

activities for development of society. This will help in creating and improving brand image of
business more appropriately.
14

REFERENCES
Books and Journals
Alvarez, J. L. ed., 2016. The diffusion and consumption of business knowledge. Springer.
Bromley, P. and Powell, W.W., 2012. From smoke and mirrors to walking the talk: Decoupling
in the contemporary world. Academy of Management Annals. 6(1). pp.483-530.
Denk, N., Kaufmann, L. and Roesch, J. F., 2012. Liabilities of foreignness revisited: A review of
contemporary studies and recommendations for future research. Journal of International
Management. 18(4). pp.322-334.
Garrigos-Simon, F.J. and et. al., 2012. Social networks and Web 3.0: their impact on the
management and marketing of organizations. Management Decision. 50(10). pp.1880-
1890.
Gong, Y. and Janssen, M., 2012. From policy implementation to business process management:
Principles for creating flexibility and agility. Government Information Quarterly. 29.
pp.S61-S71.
Hodgkinson, G. P. and Healey, M. P., 2011. Psychological foundations of dynamic capabilities:
reflexion and reflection in strategic management. Strategic Management Journal.
32(13). pp.1500-1516.
Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Ma, Z. and Yu, K.H., 2010. Research paradigms of contemporary knowledge management
studies: 1998-2007. Journal of Knowledge Management. 14(2). pp.175-189.
McDonnell, A. and et. al., 2010. Developing tomorrow's leaders—Evidence of global talent
management in multinational enterprises. Journal of world business. 45(2). pp.150-160.
Myers, M.D., 2013. Qualitative research in business and management. Sage.
Pahl-Wostl, C. and et. al., 2011. Maturing the new water management paradigm: progressing
from aspiration to practice. Water resources management. 25(3). pp.837-856.
Piekkari, R., Plakoyiannaki, E. and Welch, C., 2010. ‘Good’case research in industrial
marketing: Insights from research practice. Industrial Marketing Management. 39(1).
pp.109-117.
Schaltegger, S., Lüdeke-Freund, F. and Hansen, E.G., 2012. Business cases for sustainability: the
role of business model innovation for corporate sustainability. International Journal of
Innovation and Sustainable Development. 6(2). pp.95-119.
Sturdy, A., 2011. Consultancy's consequences? A critical assessment of management
consultancy's impact on management. British Journal of Management. 22(3). pp.517-
530.
Welch, C. and et. al., 2011. Theorising from case studies: Towards a pluralist future for
international business research. Journal of International Business Studies. 42(5).
pp.740-762.
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of business models:
implications of the Web 2.0 for creating value on the internet. Long range planning.
43(2). pp.272-290.
Online:
15

Demand for the Pig remains high as turnover increases 20%. 2018. [Online] Available Through:
<https://www.thecaterer.com/articles/512823/demand-for-the-pig-remains-high-as-
turnover-increases-20>.
16

Appendix
Company Profile: The Pig Hotels of UK includes a collection of some small lifestyle hotels
and restaurants. These hotels are divided into two main groups, that are- Home Grown Hotels
and Lime Wood Group. This organisation mainly targets to leisure and business travellers to
gain high profitability. Currently, it has near about five hotels in UK named by The Pigs, The
Pig in the Forest, The Pig in the Wall, The Pig near Bath and The Pig on the Beach.
17