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Contemporary Development In Business And Management (Doc)

   

Added on  2020-11-12

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Contemporary Development In BusinessAnd Management

Table of ContentsEXECUTIVE SUMMARY ..........................................................................................................3INTRODUCTION ...........................................................................................................................4TASK 1............................................................................................................................................4Overview of the primary external influences and their importance for the firm.........................4TASK 2 ...........................................................................................................................................71) Relevance of Marketing communication mix and its impact on the policies and decisionmaking of firm.............................................................................................................................72) Critical Evaluation of effectiveness of organisation's response............................................103) Demonstration of improvement in the response of firm.......................................................12CONCLUSION..............................................................................................................................13REFERENCES...............................................................................................................................14

EXECUTIVE SUMMARY Both environments like external or internal provide influence to the organisationalprofitability in positive or negative manner. Basically most of the organisations can handle theirinternal environment because they are less effective then the external environment because theyare risky and also provide opportunities of growth and development to the organisation.Therefore, every organisation in the marketplace consider the needs and wants of customers anddeliver the offerings accordingly. Present assignment is based on Ford Motors which wasestablished in 1903 by Henry Ford. Company operates its business internationally in across theworld like Australia, America, Africa etc. In this report, external factors along with its impactedon the business operations and functions. Analysis of marketing communication mix are alsoexplained that has defined how it impacts on the decision making and policies of Morgan.

INTRODUCTION Contemporary development can be termed as the planning or development of anorganisation in a specific condition so that upcoming changes can be adopted or implemented inthe workplace without facing any kind of difficulties. Furthermore, these changes are adopted bythe managers through evaluating present conditions and past experience. As competition israpidly growing in the marketplace therefore, it is very essential to all firms to makemodifications regularly so that demand and requirements of customers would be fulfilled in easymanner. For gaining development, it is mostly required by the firms to make considerations onthese elements which can influences functions and operations of organisation. Taken firm for thisassignment is Ford Motors company which is an auto-mobile manufacturer along with providingtheir products and services in several countries across the world. Present report will covers aboutthe PESTLE analysis along with its influences on business operations. Marketing communicationmix and its relevancy, analysis and improvement will also covered in this report.TASK 1Overview of the primary external influences and their importance for the firmFord is an auto-mobile manufacturer which provides motor vehicles in various nations likeAustralia, America, Switzerland etc. along with based in Michigan, United States. Company wasstarted in 1909 but in present scenario company is providing its products and services in world-wide.There are numerous elements that influences the performance of organisation. Thesefactors are not connected with the organisation in direct manner but they gave their influences onthe operations and functions of organisation. These factors can also termed as Macroenvironmental factors that comprises of political, economical, legal etc. Influences of theseelements on the business operations and functions of Morgan Motors can be better understood byas under:PESTLE analysisFord Motors operates their business functions in various nations and there are numerousfactors which influences their business functions. Company performs most of its activities inexternal environment because it provides them huge opportunities for taking growth in themarketplace. This environment also encourage the managers of company to identifying their

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