Duratex UK Rubber & Plastic Ltd. Analysis

This assignment analyzes Duratex UK Rubber & Plastic Ltd., examining the influence of external factors on its management and overall performance. It explores how these factors affect productivity, profitability, and the company's understanding of its products and services. The report also highlights Duratex's implementation of corporate social responsibility (CSR) initiatives to enhance customer relationships, stakeholder engagement, and business partnerships. Additionally, it proposes improvement measures to bolster management effectiveness.

Contemporary Developments
in Business and Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Primary external influences on the organisation and its effect on the chosen organisation...1
TASK 2............................................................................................................................................5
Choosing a theme and tell the relation...................................................................................5
Corporate Social Responsibility and Sustainability...............................................................5
1.) Relevance to the organisation and its effect on the policies and decision making in
organisation............................................................................................................................5
2.) Evaluate the effectiveness of the organisation's response towards this theme..................6
3.) Scope of improvement in the response of organisation....................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Development and management goes hand in hand at an organisation. If, the management
of an organisation is good, the rate of development will be high. On the other hand, a gradual
development at the organisation will be playing a very important role in the improvement of the
organisation (Alvarez, 2016). Apart from this, the efficient management at the organisation will
also adopt various effective measures to develop a better work conditions and procedures at the
business firm. The organisation we have taken into consideration is Duratex UK Rubber &
Plastic Ltd. It is a UK based business firm, works in plastic and rubber manufacturing sector. In
this report, the various types of primary external influence factors that affect the operations of the
organisation and its importance to the organisation. Also, the report will discuss the relevance of
a selected theme on the functionality of the organisation (Reynolds, 2017). Apart from this we
will also discuss that how this theme have an impact on the policy and decision making process
within the organisation with its effectiveness.
TASK 1
Primary external influences on the organisation and its effect on the chosen organisation
Duratex UK Rubber & Plastic Ltd is one of the major company of UK that is working in
the field of rubber and plastic manufacturing. It is a family driven business that works in the
exporting and distribution of the retail as well as the wholesale customer. The knowledgeable
staff helps in an effective manufacturing process that helps the company to have a better
productivity as well as the profitability. Beside this, it helps the organisation to generate a better
value for money (Storey, 2014). Also, Duratex UK Rubber & Plastic Ltd provides the product
for a wide variety of products that improves its scope and market options for its customers. The
organisation is deeply influenced by the internal as well as the external influencing factors that
are needed to be taken into consideration for the important decision making and policy making
process in the organisation. Some major external factors that are needed to be taken into
consideration by the Duratex UK Rubber & Plastic Ltd are:
 Economy: The economic conditions within as well as outside of the country, plays a very
crucial and important role in the operations and success of the company. The organisation
will consider the important factors that will be affecting its productivity and
manufacturing process. The economic conditions will look after that the company will
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effectively and efficiently uses its available resources and raw materials to gain a better
productivity (George and Jones, 2015). Besides this, any sort of change in the economic
conditions within the country as well as the global level, will have a direct impact on the
Duratex UK Rubber & Plastic Ltd. A positive and rising economy will help the company
to gain a better profit and generate a better revenue so that it can work down its
manufacturing processes in a better way. On the other hand the negative or depressing
economic conditions lays a negative impact on the operations of the company. The
economic condition of the market is deeply impacted by the governmental policies and
other factors like war, terrorist attacks and change in exchange rates of the currencies in
the company. Apart from this, it also lays an important effect on the policy and decision
making process of the company. The Duratex UK Rubber & Plastic Ltd will decide and
draft the important policies and will make the essential decisions to run the business firm,
taking into consideration the economic conditions that are prevailing in the market. This
will help the company to gain a better control over the conditions that the company can
face while operating in the market.
 Finance: The Finance too, will play a very important role in the operations of the
Duratex UK Rubber & Plastic Ltd in the market. The financial reserves and the capital,
that is been implemented in the operations of the company has to be adequate and
sustaining to continue the functioning of the company (Hammer, 2015). The
involvements of banks and other financial institutions in the operations of the company is
very crucial and important. Although, they do not impact the functionality of the Duratex
UK Rubber & Plastic Ltd directly, but indirectly the fluctuating interest rates are the
major impacting factor for the company. Apart from this the availability of the credit and
consumer loans will somehow help the company to increase its sells and generate a better
revenue for the company (Disch, 2016). The Duratex UK Rubber & Plastic Ltd will make
the policies and will draft the essential decisions in the company to avoid any sort of
negative impact of the financial crisis in the company.
 Weather: The nature or the environmental conditions plays a very important part in
regulating the production and the manufacturing process of the company. This will help a
lot to the company to meet the requirements of the organisation as well as the customers
that are been associated by the company. Besides this, the weather condition will affect
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the market in a direct or indirect way. Natural disasters like storms, tornado, earthquake,
fires can impact the manufacturing as well as the transportation process of the products or
goods to the market from the business firm that can affect the customer's requirement and
the brand image of the company. Also, the weather conditions will have a deep effect on
the opening and operating of the outlets or the store that can have a major impact on the
company. Besides this, it may also affect the manufacturing process that can have a major
impact on the production of the finished goods by the company (Alvarez, 2016). The
Duratex UK Rubber & Plastic Ltd will face a vast impact due to the environmental
conditions. The company will plan its operations in accordance to the environmental
conditions of the market and will decide its policies to meet the customer's as well as the
market conditions.
 Infrastructure: The infrastructural conditions also lays a deep impact on the operations
as well as the productivity of the company. Thai will help the company to meet its
targeted market goals and meet the requirements of the company. Also, the infrastructural
conditions of the surrounding of the manufacturing unit of Duratex UK Rubber & Plastic
Ltd will lay a deep impact on the company (Song, Arnott and Gao, 2018). This will not
only help it to gain a better market, but also to meet the requirements of the company. A
good infrastructural environment will help in the growth of the market share of the
company and meet the goals of better revenue generation and profitability. Besides this,
the presence of any zoning, nearby main road's and residential facility also contribute to
the growth of the company. It will also play a very crucial role in the growth and success
of the company that will help the company to gain a better profitability. This will also
include the location of the manufacturing unit which will affect the operations of the
company (Amin, 2014). If the infrastructural access of the manufacturing unit for the
Duratex UK Rubber & Plastic Ltd is not located in the appropriate location, it will affect
the company in a very adverse manner. The management of the company will decide and
make the policy to place its manufacturing units as well as the outlets to meet the
requirements of the company and sustain its productivity and profitability.
 Laws: The laws or the legal factors will also play a crucial role in the sustainability of the
Duratex UK Rubber & Plastic Ltd in the market. The laws that are been decided by the
local, state or the national government along with the rules and regulations that are been
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in bided by the trade unions will play a very important role in the operations of the
company. It will decide that whether the product or the services manufactured and
delivered by the company are under the law or not. If the product or the services are been
found outlawed or under the violation of a law, it will be dealt with severity and the
company can face the legal issues. The government will decide the law regarding the
manufacturing processes to avoid any sort of negative impact on the environment and
citizens (Brocke and Rosemann, 2014). This can have a direct impact on the business of
the company. Besides this, the laws that are been decided by the government for the
company will lay a direct impact on its production and sales. If the Duratex UK Rubber
& Plastic Ltd get involved in any sort of legal issue, it will affect its productivity and can
reduce the profit and revenue generation of the company. The company has to decide it
operations and policies to meet the legal aspects of the market.
 Trends: The ongoing market trends too, have a major impact on the operational ability of
the company. The company has to cope up with the change in the market trends that
governs the country to meet the requirements of the company. The taste of the customer
and requirements of market are subjected to a constant and fluctuating change that makes
it quite difficult for the company to take the essential and appropriate measures to meet
the requirements of the company. Apart from this, the increase in the use of technical
aspects in the market will also make the company think for a strategic management
policy and decides its operations accordingly. Use of social media, involvement of
celebrities and popularity of certain goods, makes it a serious business for Duratex UK
Rubber & Plastic Ltd. The company is required to meet the trend requirements of the
company to sustain its productivity and profitability (Brocke and Rosemann, 2014). The
regular assessment of trends will provide the company with a brief idea of the customers
demands and requirements.
 Customer's base: Your target customer's may change with the course of time. With the
passage of time, the young customers become more family oriented and advance towards
their requirements. Apart from this, the cultural implications also plays an important role
in deciding the customer of the company (Disch, 2016). Besides this, the geographical
conditions and the local environment also plays very important role in deciding the needs
of the customers. The Duratex UK Rubber & Plastic Ltd will do detailed research about
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the customer's requirement toward the company. Also, it will help the company to gain a
better trust from the customers and meet their requirements in a better way. It will also
improve the company's ability to meet the requirements and demands of its targeted
customer's.
TASK 2
Choosing a theme and tell the relation
Corporate Social Responsibility and Sustainability
1.) Relevance to the organisation and its effect on the policies and decision making in
organisation.
The corporate social responsibility (CSR) and sustainability is very important for the
organisation to maintain its customer base and productivity. It has a deep impact on the corporate
sustainability and management of the company. This impacts the policies and decision making of
the company in a big manner. The management of the organisation will be conducting the
regular and timely assessment of the various factors that will impact the company. It will give
the company a brief idea about the customers requirements and ongoing market trends. Besides
this, it will also help the company top gain a better market share by improving its customer's
trust level and building a better goodwill. This will improve the brand image of the company in
the market and meeting the customers demands in a very efficient manner without any sort of
problem or restriction. It will make the company work for the customers in a manner that will
benefit them more effectively (George and Jones, 2015). The sustainability will help Duratex UK
Rubber & Plastic Ltd to develop a better plan to get an efficient market plan and meet the
requirements to get a good market share and achieve a consistent profitability. Also, this will
help the company to build a strong relation with its customers and increase their loyalty towards
the products and services of the brand. Apart from this, the CSR will help the company to adopt
and develop a better market plan and adopt the practices that can act as a helping factor for the
company to achieve its better targeted goals (Hammer, 2015). The corporate social responsibility
is an effective tool for the Duratex UK Rubber & Plastic Ltd to show case its productivity and
attain a better market position as compare to its competitors.
The corporate social responsibility helps the company to build a better customer's base. It
will improve it will not only help the company to identify and analyse its organisational
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requirement but also the social requirements and responsibility of the company. It will help the
business firm to meet the standards that are been set under the law by the government for the
benefit of the employees as well as the customers and stakeholders of the company (Herrmann
and Herrmann-Nehdi, 2015). The corporate social responsibility will help the company to gain a
better customer base. The management of Duratex UK Rubber & Plastic Ltd will plan and make
its policies according the requirements and demands of the customers that are been in relation
with the company. Being a rubber and plastic manufacturing firm, the Duratex UK Rubber &
Plastic Ltd is subjected to produce a large amount of pollutants that can affect the environment as
well as the society. Thus, the company's management has to realise their social responsibility and
has to take the effective measure to reduce and control the effects of pollution on the customers
as well as the environment (Jeston and Nelis, 2014). Various methods and steps like plantation,
water treatment, waste management can be adopted and implemented to reduce the pollution
count by the company. Apart from this, it will help the company to improve its social and
financial management to increase its productivity that will help the company to gain a better
market share and increase the overall revenue generation of the company. Also, it will provide
the company with sustainable market growth and profitability.
2.) Evaluate the effectiveness of the organisation's response towards this theme.
The Duratex UK Rubber & Plastic Ltd will be reacting to the customer social
responsibility. The company will work accordingly to meet the requirement of the society as well
as the customers and the stakeholders of the company. This will make the company take the
effective measures to meet the criteria of the social responsibility of the company (Kolk, 2016).
It will take various measures like following the fair trade practices, sharing the profit or value
generation with its customers to gain a better idea about their requirements and philanthropic
activities towards the society. Some major steps that are been set by the company are:
 Corporate philanthropy: In this approach, the Duratex UK Rubber & Plastic Ltd will
donate a share of its gained profit or revenue towards then betterment of the society. This
can include the monetary help, by providing other resources or sponsoring an initiative or
organisation that works for the social cause (Laudon and Laudon, 2016). This will not
only help the company to gain a better market presence by promoting its actions, but also
to meet the profitability requirements of the company. The Duratex UK Rubber & Plastic
Ltd can associate or collaborate with various organisations, NGO's and firms that are
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working for the betterment of the people and society. This will help the company to build
a better market share, gain a positive and easy publicity and the customers base for its
products or services.
 Fair trade practices: This approach of corporate social responsibility includes a practice
of following the appropriate and efficient trade practices to build a better relations with
its business partners as well as the customers and the stakeholders. This will not only help
the company to gain a better and positive customer's base but also allows the firm to gain
a better market share that will help the company to achieve its targeted goals (Nahavandi,
2016.). Besides this, the fair trade practices will help the company to achieve a better
trust level and loyalty of its customers as well as the stakeholders which will help the
company to gain a better market share. Apart from this it also helps the company to gain
a better idea about the risk management options that the company can implement to gain
a good control over the risk factors that can affect the overall functionality of the
company.
 Creating shared value: This approach of the CSR will help the company to share its
value generation or the revenue with its partners or stakeholders that are in a business
relation with the Duratex UK Rubber & Plastic Ltd. It includes a principle that states that
an effective society needs a better execution and positive growth of the businesses that
are been in the practice and work under the competition (Peppard and Ward, 2016). It
will help in development of better healthcare and social services that will generate a good
amount of wealth and tax revenue which will be used fore the benefit of the society. On
the other hand, the efficient running of the business requires healthy, educated and
helping human resource from the society who will help the business firm to utilize its
available resources in a very effective way and to follow the laws or the rules and
regulations that are been decided by the government for the company.
3.) Scope of improvement in the response of organisation.
The Duratex UK Rubber & Plastic Ltd, after following of the steps and measures of
corporate social responsibility that will help the company to gain a better idea about the various
sort of factors that are needed by the company to gain a good control over the market. Apart
from this, the CSR will help the company to gain a positive idea about the various types of
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improvements that it can take in order to improve its work quality and profitability (Reynolds,
2017). As the organisation works in the Rubber and plastic manufacturing processes, it makes
the company subjected to get in bide under the environmental and pollution control laws, which
the company is subjected to follow in a very efficient way to gain a better productivity and
profitability. Apart from this, the CSR will help the company to plan about the various sort of
preventive measures that it can take in order to reduce its risk count in the market and tackle the
factors, if arises any. Some major improvement measures that can be taken by Duratex UK
Rubber & Plastic Ltd to have a better market share and utilisation of CSR are:
 Using of the effective pollution control measures that can be implemented by the
management of the company to adopt and increase the productivity and profitability of
the business firm. These measures will help the company to gain a better customer
satisfaction level and help Duratex UK Rubber & Plastic Ltd to build a better goodwill
for the customers. It will improve the brand image if the Duratex UK Rubber & Plastic
Ltd in the market which will act as a competitive advantage for the company.
 The usage of fair and honest trade practices will help the company to improve the trade
relations, not only within the country but also on global level (Rosemann and vom
Brocke, 2015). It will help the company to gain a better satisfaction level for its
customer's as well as the stakeholders and help the company to build a better corporate
relation with its business partners as well as the consumers of the company.
 The Duratex UK Rubber & Plastic Ltd can work on improving its marketing plan in
order to get a better idea about the customers requirements and the market demands. It
will help the company to achieve the brief idea about the requirements that are meant to
be taken into consideration to attain a better and sustainable market share for the
business firm (Storey, 2014). Also, it will provide the company a better business
competitive advantage to gain a better share of the market and increase in the overall
production and profit margin of the business organisation.
CONCLUSION
Thus, from the report it can be concluded that, the external factors plays a very important
role in the development of the management in an organisation or business firm like Duratex UK
Rubber & Plastic Ltd. These external influencing factors will affect the overall productivity and
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profitability of the company in a better way. This will give a better idea about the products or
services provided by the company. Apart from this, the report also focuses on the theme of
corporate social responsibility (CSR) that is been implemented by the organisation to have a
better customer reach and develop a good relation with the customers, business partners and the
employees or stakeholder that are associated with the company. Besides this, various
improvement measures are been discussed to enhance management performance.
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REFERENCES
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George, J. and Jones, G., 2015. Contemporary management.
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Management. 1. pp. 3-16.
Herrmann, N. and Herrmann-Nehdi, A., 2015. The Whole Brain Business Book: Unlocking the
Power of Whole Brain Thinking in Organizations, Teams, and Individuals.
Jeston, J. and Nelis, J., 2014. Business process management.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Laudon, K.C. and Laudon, J.P., 2016. Management information system.
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digital strategy.
Reynolds, M., 2017. Organizing reflection.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
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Storey, J., 2014. New Perspectives on Human Resource Management (Routledge Revivals).
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