Contemporary Growth Challenges for Business - Desklib

Contemporary Growth
Challenges for Business

EXECUTIVE SUMMARY
The future of business depends upon the sustainable business model and effective
strategies. The company needs to build a strong strategy to meet the set objectives and goals by
producing innovative products and satisfying its customers. Sustainable business model helps the
company to create, develop and deliver value to its stakeholders and ensuring that the activities
of company does not impact the external factors such as economic, social, cultural and
environmental. The project is highlighting the foundations for growth by which Unilever can
achieve sustainable growth and development. The goals that company needs to set to ensure
financial and environmental sustainability in long run.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Current state of organization........................................................................................................4
Recommendations........................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The organizational life cycle is a model used to analyse the life cycle of an organization
from its creation to its termination. There are five stages of life cycle i.e. existence, survival,
maturity, renewal and decline. These stages include five phases of growth which are leadership,
autonomy, control, bureaucratic and revolutionary phase. The company that is being selected for
this project is Unilever. Unilever is a British multinational company which is one of the world's
leading suppliers of home appliances, beauty products, food & beverages products, etc.
Headquarter of the company is in London, England. The project will highlight the current state
of the company and its response to the global growth challenges. Evaluation and analysis of five
themes for growth and its applicability for the financial and environmental sustainability of
Unilever. Detailed discussion on the ways through which company can improve its current
position in medium and long term.
MAIN BODY
Current state of organization
Leadership
The success of Unilever is based on the effective and efficient leadership and their
support towards the culture of quality and performance. The company's leadership based
approach has played a vital role in responding towards the global growth challenges faced by
company. Leadership ensures the development of organizational culture which affects human
resource structure of the company. In the initial stage of organization, the main emphasis is upon
creating a market for the product the organization is dealing with. At this stage the role of
leadership occurs and it is very essential to have an effective and efficient management team in
the organization. At this stage of creativity organization has to deal with many unpredictable
events which becomes a hurdle in the growth of organization (Bush, 2020). Efficient leadership
and management team helps the organization to deal with this sudden unpredictable events and
motivate their employees so that they can work efficiently to overcome this hurdle.
Unilever has a great and strong leadership and management team with knowledge and
skills to make employees aware of new business techniques which would help in growth of
business. Leaders in Unilever have an effective communication with its employees and motivates
them through rewards and incentives (Leadership, 2022). The company has introduced many