Environmental Analysis of Automobile Industry

1 Environmental
Analysis of Auto
mobile Industry

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
PESTLE Analysis...................................................................................................................2
SWOT Analysis......................................................................................................................4
Porter's Five Forces Analysis.................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Environmental analysis refers to the process which helps the organisation in examining all
the components internal or external which influence the performance of an organisation. Internal
components highlights the strength and weakness of business organisation whereas on the other
hand is the external components present the opportunities and threats outside the organisation.
Identifying, scanning, analysing and forecasting are the four steps which are involved in the
environmental analysis. The choose an organisation for this report is Land Rover which is a
British brand of a four wheeler owned by multinational car manufacturer Jaguar Land Rover. It
was founded by British Leyland in 1978 and headquarters is located in Solihull, West Midlands,
England. Firstly The Land Rover company started with manufacturing of a bicycle in
Warwickshire, England. At present this company is providing their products all over the world.
This report deals with the challenges which include several of models or tools such as SWOT,
PESTLE, Porter's Five Forces, Value Chain .
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