Contemporary Hospitality Business Assignment

CONTEMPORARY
HOSPITALITY BUSINESS
LO 3 and LO 4

TABLE OF CONTENT
■ LO3 and LO4
■ Political, social, legislative, technology and environmental factors affect development of
companies operating within hospitality industry
■ SWOT analysis for Hilton Hotel
■ Impact of external factors on development of firms operating within hospitality industry
■ Implications of current and potential trends in hospitality industry
■ Ability of Hilton Hotel to develop services and products that will meet current trends
■ External factors impact on potential and current trends and development in hospitality
industry

Political, social, legislative, technology and environmental
factors affect development of companies operating within
hospitality industry
Political factor
■ Hospitality industry analysis is the modern and best way to find out the factors which
impact on organization operating under it.
■ Trade policy, foreign trade, labour law, tax policy and political instability or stability are
the factors that impact development of organizations under hospitality sector.
Economic factor
■ Exchange rates, economic growth, interest rates, disposable income of businesses and
consumers and inflation are the factors which affect organizations operating within
hospitality industry.

CONTI....
Social factor-
■ Population growth, health consciousness, age distribution, career attitudes and customer
preferences are elements that included in social factors which influenced firms
operating successfully within hospitality industry.
Technology factor-
■ Technology incentives, research and development action, level of innovation,
technological advancement are the factors that can affect companies working in
hospitality sector within UK.

CONTI....
Legal factor-
■ Discrimination laws, employment laws, health and safety laws, copyrights and patent
laws, antitrust laws and consumer protection laws are included in legal factors that
might be affecting organizations operating within hospitality sector or industry.
Environmental factor-
■ It includes environmental and ecological aspects such as climate change, weather,
environmental and climate which affect industry such as tourism and hospitality.
■ Increasing scarcity of raw materials, carbon foot print targets and pollution targets set
by government affect company or Hilton hotel within hospitality industry.

SWOT analysis for Hilton Hotel
Strength
■ Brand reputation and recognition is the biggest strength of Hilton Hotel, in UK
company provide quality services to customer that help to build their high image in
marketplace. It is the main source that attract potential and existing customers towards
them and help to retain existing ones for longer. They provide satisfaction grantee to its
guests at all of their properties or companies across the world.
Weakness
■ Hilton is not highly successful at integrating organization with various work culture that
impact on employees' performance as well as profitability. It impacts on decision
making process and management activities.