Hospitality Industry Trends Analysis

CONTEMPORARY HOSPITALITY
INDUSTRIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Business Planning Report ...............................................................................................................3
1. PESTLE Analysis affecting the development of hospitality Industries..................................3
2. SWOT Analysis of hospitality industry..................................................................................6
Market Research Report..................................................................................................................7
1. Trend Analysis of Hospitality industry...................................................................................7
2. Ability of selected hotel chain to develop product and service to meet current trends...........8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic reports of Hospitality Industries provide extensive information regarding
customers' demands, trends in market, competitors capabilities and other internal assessments.
According to the statistics, the booking rate of the industries has been reached to $1.6 trillion in
2017. Also, the revenue of the hotels in US have been reached to $200 billion in 2018(Kuo and
et.al., 2016).
This study will contain the strategic documentation of the Ned Hotel, London which is a
five-star International hotel. It will also include PESTEL and SWOT analysis of hotel.
BUSINESS PLANNING REPORT
1. PESTLE Analysis affecting the development of hospitality Industries
Pestle Analysis supports the organization to accumulate information regarding its
external barriers that can be in terms of Political, economic, social, technological, legal and
environmental conditions.
Illustration 1: Pestle Analysis
Source: (PESTLE-ANALYSIS: 6 core variables, 2016)