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Contemporary Hospitality Industry : Assignment

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Added on  2020-10-22

Contemporary Hospitality Industry : Assignment

   Added on 2020-10-22

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THE CONTEMPORARYHOSPITALITY
Contemporary Hospitality Industry  : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1P6 Assess PESTLE factors that affect the development of organisations operating within thehospitality industry......................................................................................................................1P7 SWOT analysis for a hospitality business associated with decision making process............3TASK 4............................................................................................................................................4P8 Implications of current and potential trends in the hospitality industry, providing specificexamples......................................................................................................................................4CONCLUSION................................................................................................................................5.........................................................................................................................................................5
Contemporary Hospitality Industry  : Assignment_2
INTRODUCTIONHospitality sector is one of the fastest growing industry within business world. This fieldof business includes event planning, transportation, travelling, lodging, cruise line and otheraspect associated with service industry. A hospitality unit like hotel, amusement part, resort orrestaurant consists of different maintenance and operational group. Hence, provide jobopportunities to million of people (Zopiatis, Constanti and Theocharous, 2014). This presentassignment is written in context with Starwood hotels and resorts which is a subsidiary of hotelMarriott international, situated in Stamford, US. This report includes PESTLE and SWOTanalysis in context with hospitality industry and business respectively. Also, implications ofpotential and current trends associated with hospitality industry is discussed. TASK 3P6 Assess PESTLE factors that affect the development of organisations operating within thehospitality industryExternal analysis of hospitality sector is the best way to identify those factors which havepositive and negative impact on business. It involves social, political, legal, environmental,technological and economic factors associated with a company or a country. Below a PESTLEanalysis is carried out in context with hospitality industry to determine potential impact onworking of Starwood hotel:Political factor: These aspects have a direct link with the hospitality sector. Whether it isrelated with terrorism or changing laws, impact on hospitality industry is direct. Politicalstability of a nation provides numerous benefits to the businesses in hospitality sector.For ex., Brexit has a considerable impact on the political stability of UK in a negativeway. Main target of Starwood is to gain attention of international tourists. In most of thenations, government is giving back to hospitality industry but government charges highamount as luxury tax (Berezina and et. al., 2016). So, it is important for business ownerof Starwood to consider political aspects before expanding in any other country. Economic factor: It will involve aspects like inflation, interest rates, taxation chargesand economic growth etc. changes and variations in economic aspects results in aconsiderable change on the behaviour of an organisation (Williams, 2012). In countrieslike UK, average hourly income and disposable income of people rises to a considerable1
Contemporary Hospitality Industry  : Assignment_3

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