This presentation explores the contemporary hospitality industry, including PESTLE analysis, SWOT analysis, evaluation of the impacts of external factors, current and potential trends, and the development of products and services. It discusses the importance of understanding political, economic, social, technological, environmental, and legal factors, as well as the strengths, weaknesses, opportunities, and threats in the industry. The presentation concludes with a review of current market trends. Find study material and solved assignments on Desklib.